If you're on the journey of scaling your direct-to-consumer brand, you know the pivotal role that captivating creatives play in your success with paid ads. Crafting winning ads consistently requires seamless collaboration between your media buyers and creative teams. That's where Motion, the creative analytics platform trusted by industry leaders like Vuori, True Classic, The Farmer’s Dog, HexClad, and many more, steps in to transform your approach.

The Challenge: Tedious Workflow and Limited Insights

Are you spending endless hours toggling between Google Sheets, ad platforms, and various tools, only to compile data into different decks for your team? Perhaps you've attempted to build an automated solution using tools like Google Data Studio, Looker, or Tableau, but found it lacking the tactical creative insights needed to scale effectively.

The Solution: Motion Unleashes Creativity

Motion—a revolutionary platform designed to streamline your workflow and provide the insights necessary for scaling your creative efforts. With Motion, you can effortlessly combine visual assets and performance data, offering your media buyers and creative teams a unified platform for collaboration.

What Motion Brings to the Table:

• Powerful Visual Reports: In seconds, create compelling visual reports using data from your ad accounts. Monitor performance metrics alongside your visual assets, eliminating the need to switch between multiple applications.

• Enhanced Collaboration: Motion facilitates collaboration between media buyers and creative teams, ensuring everyone is on the same page. Unleash the potential of your team to create and scale the next big winner.

• Seamless Integration: Say goodbye to the hassle of navigating between different apps. Motion consolidates all your essential data and assets in one user-friendly platform.

Ready to Experience the Motion Advantage?

If you're ready to witness how top DTC and E-commerce brands leverage Motion to elevate their Meta, TikTok, and YouTube ads, it's time to take the next step. Book a personalized demo today or kickstart a risk-free trial at Motionapp.com.

Special Offer!

As a valued subscriber of upGrowth Commerce, you can enjoy an exclusive 50% off your first month with Motion. Simply mention "upGrowth Commerce or Jordan West" during your subscription process and dodge those pesky annual contracts.

Motion is not just a platform; it's a catalyst for unlocking the full potential of your creative and media teams. Elevate your ad game, save time, and scale your brand with Motion.

Visit http://Motionapp.com to learn more and embark on a transformative journey for your brand.

Cheers,

Jordan West

Connect with Me!

• Twitter: https://twitter.com/jordantwestecom

• LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

New Podcast | Ep 520: Why Prepaid Should Be On Your 2024 Roadmap with Shanda Hurst and Nikita Richard, Ordergroove

Listen here: https://bit.ly/3Hzr8AY

Whether you're an established brand or a growing business, prepaid subscriptions could be the missing piece in your growth puzzle. 

In this episode, Jordan West, Shanda Hurst, and Nikita Richard of Ordergroove discuss the game-changing impact of prepaid subscriptions. This underexplored topic sheds light on how prepaid subscriptions can revolutionize the way business owners think about cash conversion cycles and customer retention. The conversation dives deep into the nuances of prepaid subscriptions and how they offer an inventive way to elevate customer experience and drive revenue growth. 

Listen and learn in this episode!

Key takeaways from this episode:

• The commitment aspect of prepaid subscriptions can be an effective marketing tool, especially in the health and wellness space, where creating a value experience for the customer is crucial.

• Implementing prepaid can lead to increased customer retention, with higher renewal rates and a positive impact on monthly subscriptions.

• From a financial perspective, prepaid subscriptions can help improve the cash flow cycle for ecommerce brands.

• When considering implementing prepaid, it's important to carefully structure the incentive offers, potentially offering tiered discounts for different prepay periods.

• Prepaid subscriptions can also offer an opportunity to provide a VIP experience for customers and introduce new products or services.

Recommended Apps/Tool:

Ordergroove: https://www.ordergroove.com/

Strava: https://www.strava.com/

Gong.io: https://www.gong.io/

Fireflies: https://app.fireflies.ai/

Today’s Guest:

Nikita Richard is an expert in the world of subscription-based businesses. With a deep understanding of the fundamental concepts of regular subscriptions and prepaid memberships, Nikita has witnessed the evolution of this business model since its early days with companies like Birchbox and BarkBox. She has seen the expansion of prepaid subscriptions into new markets, such as consumables like coffee and vitamins. With her knowledge and experience, Nikita continues to be a leading voice in the subscription industry, helping businesses navigate the complexities of this popular business model.

Shanda Hurst, is passionate about crafting and implementing ecommerce strategies. She excels in optimizing customer journeys, elevating conversion rates, and enhancing customer retention. She brings a proven track record of driving results through meticulous data analysis, qualitative research, and impactful AB testing. Her leadership style reflects a product owner mindset, ensuring strategic vision and effective execution for sustainable business growth.

Connect and learn more about Shanda, Nikita and Ordergroove:

LinkedIn: 

https://www.linkedin.com/in/shanda-hurst/

https://www.linkedin.com/in/nikitarichard

Website: https://www.ordergroove.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads.

If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce or Jordan West.

Learn more here: Motion App

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast: 

• Ep 519: The Trick To Being First Purchase Profitable With Priti Kapoor, Jenny Bird

• Ep 518: Is M and A Dead For Ecommerce Brands with Ben Leonard, Quit Stalling and Build Your Brand

• Ep 517: E-commerce For Good with Adriaan Zimmerman, Ned

Tool of the Week:  Character.ai

Character.ai is a neural language model chatbot service that can generate human-like text responses and participate in contextual conversation.

ChatGPT Prompt For The Week For Marketers:

"Generate compelling marketing strategies for a Direct-to-Consumer (DTC) brand operating in the [insert industry/niche] space. Consider the unique challenges and opportunities inherent in the DTC model. Explore innovative approaches across digital channels, social media, influencer collaborations, and customer engagement to drive brand awareness, increase conversions, and foster long-term customer loyalty. Provide insights on how to leverage data analytics for personalized marketing, address potential hurdles, and emphasize the brand's value proposition in a crowded market. Assume a budget-conscious yet impactful approach, balancing both short-term gains and sustainable growth. Your response should encompass a comprehensive and actionable plan that aligns with the brand's goals and resonates with its target audience."

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.