your BFCM TikTok Shop playbook (What Actually Works)

BFCM isn’t won during the weekend.
It’s won in the months leading up to it. (this is what I’m presenting LIVE tomorrow - grab a seat here)

Last year on TikTok Shop I saw some brands get DESTROYED because they miss the basics:

• Listings not optimized → CPMs skyrocket

• Inventory not synced → Creators push OOS products

• Wrong budget split between Meta & TikTok → sales stall

The result? mediocre

Here’s what’s working right now:

1. Treat TikTok Shop as demand creation, Meta as the closer.
   Brands are literally cutting Meta spend by 50–75% and increasing sales with creator-driven TikTok content.

2. Listing quality is life or death.
   Merged variants, filled attributes, 500-character benefit-driven descriptions, 5+ images, and imported reviews. If TikTok scores you low, your CPMs will bleed you dry.

3. Creators drive GMV but only if you blitz it right.
   Use tools like Reacher to filter by niche, past GMV, and post frequency. Automate outreach in waves, then build your creator community off-platform so you can repurpose those assets everywhere.

This is just scratching the surface.

👉 At my upcoming BFCM TikTok Shop event, I’ll be walking through the exact 10-point checklist we use with clients before Black Friday.

• The creator blitz playbook

• How to split budget (and when to pull spend from Meta)

• The most overlooked inventory mistake that kills sales every year

If TikTok Shop is even part of your BFCM strategy, you don’t want to miss this.

Register HERE!

And if you want more than just playbooks…

my team at Social Commerce Club has capacity for 3 more brands next month. We’ll roll up our sleeves and build these systems with you.

Reserve your spot at the event.

Let’s make this your biggest Q4 yet on TikTok Shop and Beyond.

Jordan

Ps. I just released this omnichannel playbook for DTC brands looking to use Meta + TikTok Shop Together!