🤝How To Work With Your Agency- Exclusive Tips Inside! 💼

SAAS Head To Head - CreatorCommerce vs LoudCrowd

Author

Jordan West
April 18, 2024

Today, I want to dive deep into a topic that's near and dear to my heart: working with agencies. Trust me, this is a game-changer for your brand's success. 💼💥

Let's cut to the chase. Working with agencies can be a rollercoaster ride, filled with ups and downs. But fear not! I've got some insider tips to help you navigate this journey like a pro.

1. Communication is Key: You've heard it before, but it's worth repeating: clear communication is the cornerstone of any successful partnership. Don't leave anything to chance—over-communicate and set those expectations straight from the start. 🗣️💬

2. Accountability Matters: Ah, the dreaded "three agency rule." If you find yourself hopping from agency to agency, it might be time for some introspection. Remember, folks, accountability goes both ways. Set your agencies up for success by sharing your goals and objectives upfront. 📈💼

3. Emotional Intelligence: Keep those emotions in check. Trust me, I've been there—losing your cool won't get you anywhere. Instead, strive for professionalism and understanding in your interactions with your agency partners. It's all about fostering a collaborative, respectful vibe. 🤝😌

4. Core Values Alignment: Here's the deal—shared values are the secret sauce to a rock-solid partnership. Take a moment to evaluate whether your agency's values align with your own. When you're on the same page, magic happens. ✨🔍

So there you have it! Working with agencies doesn't have to be a headache. By following these simple principles, you'll set yourself up for success and unlock your brand's full potential. 🌟

As always, I'd love to hear your thoughts! Drop me a line on LinkedIn or Twitter and let me know how these tips are resonating with you. And remember, we're all in this together. 🚀💪

Keep hustling,

Jordan West

Connect with me:

New Podcast | Ep 546: with Kenyon Brown, Gary Garofalo

Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships.

In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and Creator Commerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing. From building co-branded landing pages to pricing models and the power of TikTok shops.

Listen and learn in this episode!

Key takeaways from this episode:

  • The potential of influencer partnerships to drive sales through tailored website modes, particularly in different regions.

  • The ease of access for creators to onboard and modify their products.

  • The necessity of pairing Creator Commerce with an affiliate platform and building high-converting storefronts, along with the willingness to partner with affiliate platforms.

  • The potential of influencer marketing and the challenges of getting brands to engage in a new pricing model, along with the use of credits as an incentive to commit to launch.

  • The importance of understanding and addressing shortcomings or areas where businesses do not currently serve.

  • Leveraging software to automate influencer relationships and monetize creators at the bottom of the funnel.

  • The alignment of landing pages with ads and the admiration for solutions offered by Creator Commerce and Loudcrowd.

Recommended Podcast/Audiobook:

Molly Pittman: https://mollypittman.com/ 

Today’s Guest: 

Gary Garofalo, Co-Founder & CEO, Loud Crowd, a company that has been in the influencer marketing business for about 5 years. He and his co-founder, who have been friends for 15 years, started the company to solve the problem of inauthentic partnerships in influencer marketing. They were frustrated with influencers promoting products that had nothing to do with their content, and they set out to change that. Gary's passion for authenticity and genuine partnerships has helped Loud Crowd become a leader in the industry.

Connect and learn more about Gary and Loud Crown:

Kenyon Brown, Co-Founder & CEO, Creator Commerce, journey began at Tapcart, where he realized the importance of meeting customers where they are and understanding their needs. He saw a missing piece in the context of sales channels and worked to fill that gap. Although Tapcart didn't initially boast huge numbers, Kenyon's vision and hard work eventually contributed to its success, leading to impressive sales figures. His ability to recognize and address a need in the market has played a crucial role in Tapcart's growth and success.

Connect and learn more about Kenyon and Creator Commerce:


Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Finale Inventory-  the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. 

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. 

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.


Learn more here: Finale Inventory

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!



Recent Release Podcast: 

Tool of the Week: Personal AI

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ChatGPT Prompt For The Week For Marketers:

As a marketing manager at [company], you’ve been tasked with running a co-branded campaign on Instagram for [product]. Your partner is [influencer name], who has a large following in your target demographic. How would you plan and execute this campaign to maximize reach, engagement, and sales? What are some potential challenges you might face and how would you address them? What metrics would you use to measure the success of the campaign?

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.