Happy Monday everyone!
I have personally advised all three of these founders over the past year and really believe in what they are building- hence why these have become my essentials in the toolkit!
I really love finding great tools and am beyond happy that they created these.
1) Reacher - builds a pipeline
Database + CRM + AI Search
Their thing is that this is specifically for TikTok Shop!
2) Refunnel - captures the winner
Social Listening: Auto-capture UGC from Instagram, TikTok, and TikTok Shop; performance reporting; request usage rights in a click.
UGC Community: Launch evergreen or time-boxed challenges; automate product seeding (address collection + fulfillment); set performance-based incentives with automated payouts.
1-Click Whitelisting: Whitelist creators without Business Manager; offer opt-in incentives (e.g., % of ad spend); see reporting across whitelisted ads and manage payouts.
Shoppable Feed: Publish rights-cleared UGC to your site in one click (replace tools like Videowise/Tolstoy) and lift conversion rate (CVR) with authentic social proof.
Creator Marketplace: Source and find high-quality influencers with 1P data on creator profiles/engagements directly from Facebook API
Creator Payments: Pay creators cash for campaign performance. Avoid year-end surprises and save time by automatically collecting tax forms for your reward and incentive recipients.
3) Saral - ROI & System Flywheel"How do I prove influencer marketing actually works to my CFO?"
Influencer marketing feels like a black box compared to paid ads
Treating influencer as a performance channel with clear attribution
Building a content flywheel that compounds month over month
Brands need to defend budgets - this gives them the ammo.
Creators → content → distribution- That’s TikTok Shop.
Keep your eyes peeled for our video on this this week!