đŸ”„upGrowth Hooks Library: Your Gateway to 600+ Free UGC Hooks!

Is M and A Dead For Ecommerce Brands?

Author

Jordan West
January 11, 2024

🌈Today, we're pulling back the curtain all about User-Generated Content (UGC). And guess what? The key to turning your community into content rockstars lies in one word – Hooks! Let's chat about why they're like the VIP pass to your UGC party.

Hooks - Your UGC BFFs 🎉

1. Stirring the Feels: Imagine sitting around a bonfire, sharing stories that hit you right in the feels. That's the emotion we're after! When you ask your community to spill the beans with "Share Your [Product] Story," you're unlocking a treasure trove of real, heartfelt experiences. Your brand becomes not just a product but a collection of stories that hit home.

Example: Feeling Nostalgic? Share Your Heartfelt [Product] Memory – We're Ready for All the Warm Fuzzies!

2. Curiosity Unleashed: Curiosity didn't just kill the cat; it sparked some of the best stories! Hooks that make people wonder, wander, and share, like "Uncover the Mystery," turn everyday moments into quirky tales. Your community becomes the storytellers of those unexpected, laugh-out-loud [Brand] adventures.

Example: Ready for a Mystery Dive? Share Your Wildest [Brand] Adventure – Spill the Beans on the Unexpected Fun!

3. Incentive Fiesta: Who can resist a little treat? Incentives are like the chocolate chips in your UGC cookie dough. Hooks like "Share Your #FavoriteMoment for a Shot at [Exciting Prize]" turn the sharing game into a celebration. Your community shares, and they get a front-row seat to the excitement.

Example: Got a Story? Wanna Win? Share Your #FavoriteMoment for a Shot at [Exciting Prize] – Let's Make Your Moments Shine!

4. Building the Squad: UGC isn't just content; it's building a tribe. Hooks that scream "Join the [Brand] Family Album!" create a community that's tighter than your favorite pair of jeans. When your community shares photos, stories, and connections, they're building something awesome – and it's all centered around your brand.

Example: Hey There, Neighbor! Join the [Brand] Family Album – Share, Connect, and Let's Build This Awesome Story Together!

5. Riding the Trend Wave: What's the buzz? Ride the wave with hooks that tap into the latest and greatest. Shout out with "Jump on the Bandwagon – How Has [Trending Topic] Shaped Your [Brand] Journey?" and watch your brand become part of the bigger conversation. It's like being in on the hottest gossip, but way more exciting!

Example: Trend Alert! Let's Chat [Trending Topic] and Your [Brand] Journey – Share Your Thoughts and Join the Buzz!

Why Hooks Are the Real MVPs 🚀

Hooks are your backstage pass to UGC greatness. They turn your audience from passive observers to the headliners of your brand story. The better the hook, the more vibrant and diverse your UGC tapestry becomes.

Ready to sprinkle some hook magic into your UGC strategy? Dive in, try these hooks out, and let the stories unfold!

Here's to Your UGC Story Unleashed!

Jordan West đŸš€đŸ›ïž

Connect with Me!

New Podcast | Ep 518: Is M and A Dead For Ecommerce Brands? With Ben Leonard, Quit Stalling and Build Your Brand

Let's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online. 

In this episode, Jordan West and  Ben Leonard, Author of Quit Stalling and Build Your Brand delve into the difference between businesses with strong customer experience and those without, emphasizing the value of building an ecommerce brand over just an ecommerce business. They weigh in on the economic situation, offering optimistic viewpoints and discussing potential opportunities in the M&A market. 

Listen and learn in this episode!

Key takeaways from this episode:

  • The threat of Amazon creating knockoff versions of products, leading to the downfall of original businesses, and the difficulty of competing with Amazon.

  • The significance of distinguishing between vanity metrics and real KPIs for business scalability, and the need to educate clients to build lasting relationships and success.

  • Building a sustainable business with a loyal customer base for long-term success and business sustainability, and finding potential opportunities in the M&A market.

  • The economic situation and potential growth in 2024, the challenges faced by agencies during tough times, and the importance of persistence and focusing on future growth.

  • The negative experiences with agencies, the importance of collaboration and communication between clients and agencies, and the evolving nature of E-commerce mergers and acquisitions.

  • The challenges and successes in the E-commerce industry, particularly related to mergers and acquisitions, with a focus on not just financial aspects but also the value of brand and nimble business strategies.

Recommended Book:

Quit Stalling and Build Your Brand: www.quitstallingbook.com/jordan

Today’s Guest:

Ben Leonard, Author of Quit Stalling and Build Your Brand, is a UK-based entrepreneur who made the switch from the oil industry to e-commerce in 2016. After starting and selling a successful fitness brand, he co-founded a strategic advisory firm for e-commerce business owners with his accountant. With a background in mergers and acquisitions, Ben now helps others in the e-commerce industry navigate their own business ventures. Based in northeast Scotland, Ben continues to be a leader in the e-commerce world.

Connect and learn more about Ben:

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads.

If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce or Jordan West.

Learn more here: Motion App

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:



Join our community and connect with other eCommerce brand owners and marketers!

Recent Release Podcast: 

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If you haven’t yet used Motion—the creative analytics platform used by top ecom and DTC brands like Vuori, True Classic, The Farmer’s Dog, HexClad, and hundreds more to ship more winning ads—here’s why you should try it out.

Everyone knows that the right creative is the #1 lever for success with paid ads. That’s how you make money. 

But consistently shipping new winning creative? You’re gonna need your media buyers and creative teams on the same page. 

Right now, you’re probably spending hours tiring away going back and forth between Google Sheets and your ad platforms and tools. And then spending even more time plugging it all into different decks for the rest of your team. 

Or maybe you’ve built your own automated solution using Google Data Studio, Looker, or Tableau, but it still can’t deliver the tactical creative insights you need to scale.

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You’ll finally have media buyers and creative teams working together to create and scale your next big winner. 

If you’re ready to learn how the best DTC and ecommerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce.

Learn more at Motionapp.com

ChatGPT Prompt For The Week For Marketers:


"Craft a compelling marketing strategy for a {product} that seamlessly integrates sustainability and innovation. Consider how you would leverage social media, influencer partnerships, and data analytics to maximize reach and engagement. Highlight the key messages and unique selling points that would resonate with a diverse target audience. Additionally, explore creative ways to measure and showcase the product's positive environmental impact. Be prepared to discuss potential challenges and solutions in implementing this marketing campaign."

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.