Hey guys! Quick thought…
You know I’m usually deep in TikTok Shop creator land.
But today we’re talking about another INFLUENCER PLAY ALTOGETHER…
Finding long-term influencers off TikTok Shop who actually fit your brand.
Why the old way fails
Follower count ≠ customer overlap
Engagement ≠ purchase intent
The new lens: buyer overlap
Discovery isn’t about reach…
It’s about audience alignment + intent signals.
Your best creators are usually already paying attention to the brands your customers buy.
The warm lead playbook
List 10–20 brands your customers already buy (adjacent + competitors)
Pull creators who follow those brands (plus your own + competitors)
Filter hard: content fit, category consistency, geo, posting cadence
Seed product with clear expectations (1-2 assets, simple timeline) + a clean incentive
Track who posts… and who drives outcomes
This is how you build a creator portfolio from your competitors!!
SARAL makes this dead simple (I have advised them for over a year btw)
SARAL turns the warm-lead method into an actual system:
Intent Search: find creators who follow specific brands
Show influencers who follow: build warm lists in minutes
Tracking dashboard: monitor outreach, seeding, and participation
So… Do this this week
Pick 3 competitor/adjacent brands
Build a warm list of 50 creators
Seed 10–20 and track posting rate
Want Saral’s to make it easy?
Book a demo HERE
Mention me for $500 off + white glove onboarding + strategic support btw!
Jordan West
Ps… join me LIVE next Wednesday to talk all things TikTok Shop Listing Optimiztaion (where the money is made)