🥊 The Ultimate Battle Royale: Klaviyo vs. Sendlane🚀

Shopify's Winter Update 2024

Author

Jordan West
February 08, 2024

I'm diving headfirst into the ultimate Battle Royale: Klaviyo vs. Sendlane. Strap in, because it's going to be an epic showdown! 🎉

I've been inundated with questions about whether to stick with Klaviyo or make the switch to Sendlane. It's a conversation that deserves a deep dive, so I'm here to break it down for you. 💡

Some may think it's just a battle between Twitter bros hyping up Sendlane for a commission, but trust me, there's more to it than that. So whether you're loyal to Klaviyo, curious about Sendlane, or haven't dabbled in either yet, this discussion is for you. 🤔💬

Let's kick things off with customer support. Klaviyo's support leaves much to be desired, with sluggish response times and a lack of human touch. On the flip side, Sendlane offers lightning-fast support, with dedicated channels and even CEO involvement in issue resolution. That kind of care and attention can make all the difference, especially in the fast-paced world of e-commerce. ⚡🤝

Next up, deliverability. Since switching to Sendlane, I've witnessed a significant boost in open and click-through rates compared to Klaviyo. The proof is in the pudding—Sendlane's deliverability is top-notch, driving more traffic and engagement for my businesses. 📈📧

But what about pricing? Klaviyo's model, based on the number of subscribers, can lead to unexpected spikes in costs, catching many off guard. Sendlane's flat-rate pricing, on the other hand, offers predictability and scalability, aligning better with your business growth. 💰💡

And let's not forget about integrations. Klaviyo boasts an extensive list of integrations, but Sendlane isn't far behind. With 80 new integrations in the pipeline, Sendlane is rapidly expanding its ecosystem, ensuring seamless connections with your favorite tools. 🔗🚀

When it comes to reporting, Klaviyo shines with its detailed analytics, perfect for data junkies. But for those who value hands-on support over complex metrics, Sendlane's more minimalist approach may be the way to go. 📊🤝

Ultimately, the decision boils down to your values and priorities. Klaviyo offers comprehensive features and a robust platform, while Sendlane delivers unparalleled support and a more personal touch. 🌟🤖

So, which side will you choose in this Battle Royale? Stick with Klaviyo for its familiarity and feature-rich environment, or make the leap to Sendlane for its customer-centric approach and rapid innovation? 🚀🔥

The choice is yours. But whatever you decide, know that both platforms have their strengths and weaknesses, and it's up to you to find the perfect fit for your e-commerce brand. 🌐💼

Cheers,

Connect with Me!

New Podcast | Ep 523: Shopify's Winter Update 2024 with Jordan West

Shopify's Winter release major enhancements to improve the customer experience. From enhanced product merchandising to an updated rich category attributes API, these updates are set to revolutionize the way you do business on Shopify.

In this episode, Jordan West dives into the latest winter update from Shopify, uncovering the top 10 takeaways that will directly impact merchants. From enhanced product merchandising to AI-powered semantic search, Jordan explores how these updates will revolutionize the customer experience and simplify inventory management. Get ready to learn how these changes can benefit your e-commerce business and stay tuned for valuable insights on leveraging Shopify's new features.

Listen and learn in this episode!

Key takeaways from this episode:

  • Enhanced product merchandising for improved customer experience.

  • Combined listings app for simplifying inventory management.

  • Rich Category attributes update to support 2,000 variants.

  • Introduction of semantic search for AI-powered search functionality.

  • Enhanced Shopify subscriptions app for streamlined subscription-based business models.

  • Increased limit for bundling products, now allowing bundles of up to 30 products.

  • Update to draft orders with discounts and meta fields involved.

  • Introduction of new discount types, such as free shipping.

Recommended link:

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads.

If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce or Jordan West.

Learn more here: Motion App

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:



Join our community and connect with other eCommerce brand owners and marketers!

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"Craft a compelling marketing campaign concept for a (industry) aiming to target eco-conscious millennials. Consider incorporating innovative storytelling elements that highlight the brand's commitment to (ethical sourcing, eco-friendly materials, and social responsibility). How can you leverage digital platforms and experiential marketing to engage and inspire your target audience, fostering brand loyalty and advocacy? Your campaign should seamlessly blend authenticity, creativity, and purpose-driven messaging to resonate with today's socially conscious consumers."

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.