If you work with consumer subscription brands, then you should be at SubSummit this year!

My team is going, and we’re hosting 1:1 meetings with DTC brands, which I thought you’d be interested in doing as well.

Quick background on the event: it’s the world’s largest meetup for DTC subscription & membership brands.

I spoke with the CEO in one of our podcast episodes and he told me they’re on pace to host more than 3,000+ 1:1 meetings this year.. Here’s a preview of some of the brands that have already registered – it’s an impressive lineup!

• Walmart

• Feastables

• Meta

• Panera Bread

• Forbes

• Zumba

• BattlBox

• FabFitFun

• Recharge Payments

• Carpe

• NBC Universal

• PrettyLitter

• Butter Payments

• Zumba

• Obvi

• Vindicia

• Scentbird

• USPS

• DYPER

• August

• Ollie Pets

Check out more brands that are attending via this link!

If you’re in the B2B sector and are looking to sponsor the event, you should definitely schedule some time to chat with one of the SubSummit Co-Founders. They told me that the best way to get in touch is to email them at [email protected]. 

Tell them Jordan sent you!

Best, 

Jordan West

New Podcast | Ep 543: How To Track The Website KPIs That Matter In 2024 with JJ Reynolds, Vision Labs

Listen here: https://bit.ly/3PSNYrT

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.

In this episode, Jordan West and JJ Reynolds, Founder of Vision Labs, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building. 

Listen and learn in this episode!

Key takeaways from this episode:

• Optimizing customer acquisition funnels and dividing data into front-end and back-end are crucial for clear paths to optimization.

• Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.

• Multi-touch attribution is a significant consideration in marketing, and it's essential to understand its impact on customer acquisition cost, reaching new audiences, and distinguishing between brand and non-brand metrics.

• Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments. 

• Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.

• The importance of taking action on data and iterating, rather than blindly copying what others are doing.

Recommended Tools/App:

Notion: https://www.notion.so/ 

Notion Calendar: https://www.notion.so/product/calendar 

ClickUp: https://clickup.com/ 

Asana: https://asana.com/ 

Monday: https://monday.com/ 

Slack: https://slack.com/ 

Triple Whale: https://www.triplewhale.com/ 

BigQuery: https://cloud.google.com/ 

Recommended Podcast/Audiobook:

The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/ 

Today’s Guest: 

JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a focus on marketing data, JJ specializes in helping businesses acquire customers and optimize their strategies for success. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.

Connect and learn more about JJ and Vision Labs:

LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ 

Website: https://visionlabs.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Finale Inventory-  the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. 

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. 

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast: 

• Ep 542: Does Brand Marketing Even Matter In 2024? With Stephen Racano, Geologie

• Ep 541: YouTube Channel Growth for Ecomm - Zero To 10K Subscribers In 3 Months with Mina Elias, Trivium

• Ep 540: Tiktok Shop. This Changes Everything with Jordan West

Tool of the Week: Powerdrill

Surpass ChatGPT Accuracy — Unlock Your AI App Creation without ChatGPT Plus.

ChatGPT Prompt For The Week For Marketers:

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.