Happy Friday!!,

Big week in social commerce.

Ulta Beauty and Sally Beauty both launched on TikTok Shop.

In the same week. That's not a coincidence. That's a signal….

HERE'S WHAT I'M WATCHING!

According to Retail Brew, TikTok Shop is projected to hit $20B in US sales by 2026

Beauty is the #1 category on the platform

Amazon expanded Shop Direct this week too

Wedseday, we ran our TikTok Shop OS Mastermind the energy in that room was different Brands that were 'curious' in Q1 are 'committed' by Q2. That shift is happening faster than I expected!

THE ONE THING I KEEP SAYING The brands winning on TikTok Shop right now aren't the ones with the biggest ad budgets. They're the ones with the best creator networks. Real people. Real content. Real results. One of our clients did $40K in a single day last week. No paid spend. Just the right creator, right product, right moment. The playbook is learnable.

WANT IN? We're opening spots for our next TikTok Shop OS Mastermind cohort. If you're a brand or agency operator who wants to get serious about social commerce… This is the room you want to be in.

See you next week,

Jordan

P.S. We also created a SCC Tiktok sHop Launch Forecaster App.. have you checked it out for your brand yet?