❄️Shopify's Winter Update: 10 Exciting Highlights! ❄️

What Does Fulfillment Need To Be For A Modern E-commerce Brand?

Author

Jordan West
February 02, 2024

Are you ready to dive into the latest buzz from the world of Shopify?🚀 I've got some seriously game-changing updates fresh off the press, and I'm thrilled to share my Top 10 Takeaways with you!🎁

But before we jump in, let's talk about Shopify's Winter update. Now, I know you might have caught wind of it already, but trust me, there's always something new to discover. Whether you've skimmed through Shopify's official release or perused my own detailed breakdown (yes, I may have spent a few too many hours dissecting it), there's plenty to unpack.🤯

So, without further ado, let's get down to business and explore how these updates can revolutionize your Shopify experience.

1. Enhanced Product Merchandising: Get ready for a shopping experience like never before! Shopify has waved its wand on product displays and discovery. ✨ Whether you're in fashion or any other niche, get set for an upgrade in customer experience!

2. Combined Listings App: Say goodbye to inventory management headaches! 🤯 With the Combined Listings App, managing products with multiple colors or styles just got a whole lot simpler. It's like having a superhero for your listings! 🦸‍♂️

3. Rich Category Attributes Update: 🎨 Shopify now supports 2000 variants through its API, opening doors for those with diverse product ranges. It's time to level up your product game!

4. Semantic Search: Welcome to the future of search! 🔍 Shopify's Semantic Search is powered by AI, making it a breeze to find products, even with misspellings or typos. Get ready for a search experience like never before!

5. Shopify Subscriptions App: 📦 Shopify's Subscription App just got even better, making subscription-based business models smoother than silk. With Shop Pay onboard, it's simplicity at its finest! 💳

6. Bundles Galore: Get creative with bundles of up to 30 products! 🎁 Perfect for spicing up your sales and promotions. 🌈

7. Draft Orders Makeover: With discounts and metafields in the mix, the process is smoother than ever. A dream come true for wholesale orders or anyone seeking a shortcut to checkout!💳

8. New Discount Types: 💸 Shopify introduces new discount types, including the long-awaited free shipping option. No more headaches, just smooth sailing ahead! 🚢

9. Free Plus Shipping Offer: Unlock the power of a free plus shipping offer! 🎁 Shopify's new discount types make it easier than ever to entice new customers. Say goodbye to janky systems and hello to a smoother experience!

10. Customizable Shopify Checkout: 🌈 Shopify is making it more customizable than ever, opening doors for endless possibilities. Get ready to tailor your checkout to perfection!

That's a wrap on the winter wonders of Shopify! ❄️ If you're as excited as I am, follow me on my social channels to learn more!

Here's to a season of innovation and growth with Shopify! 🌟

Cheers,

Connect with Me!

New Podcast | Ep 522: What Does Fulfillment Need To Be For A Modern E-commerce Brand? With Jared Ward, Luminous

Listen here: bit.ly/3SgM059

The risks of outsourcing to a 3PL and the importance of in-house fulfillment for brand control and customer experience. 

In this episode, Jordan West and Jared Ward, Founder and CEO of Luminous, delve into the world of e-commerce fulfillment and scaling. From funny parenting stories to the nitty-gritty of supply chain management, they cover it all. Jared shares insights into the challenges of forecasting and purchasing decisions for e-commerce companies, emphasizing Luminous expertise in multi-warehouse replenishment forecasting, wholesale, and EDI. 

Listen and learn in this episode!

Key takeaways from this episode:

  • Focusing on top-of-funnel spending rather than excessive spending on branded keywords, emphasizing the need to understand consumer behavior and the discovery process.

  • A shift in advertising spend from Google to Amazon due to Amazon's effectiveness in driving incremental revenue.

  • The "why" method and first principles thinking as essential for deeply understanding and solving customer problems in software and for overall problem-solving and growth.

  • The importance of having an analytics platform for multichannel ecommerce, particularly for tracking the performance of a 3PL provider, and the specific inventory-related metrics to track.

Today’s Guest:

Jared Ward, CEO and Founder of Luminous, started his  first e-commerce company when he was 23. Years later, after helping countless DTC brand optimize their supply chain by running Made-in-China's sourcing division, he noticed major issues in the way e-commerce companies used software in operations. He built and sold an RFQ management system that helped DTC brands optimize their purchasing. Then, moved on and became the CEO of a DTC brand at 28. His experience running Qualtry showed even more the gap in the market of software solutions in e-commerce that address the entire supply chain.

Connect and learn more about Jared and Luminous:

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads.

If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce or Jordan West.

Learn more here: Motion App

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:



Join our community and connect with other eCommerce brand owners and marketers!


Recent Release Podcast: 

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ChatGPT Prompt For The Week For Marketers:

"In today's dynamic marketplace, effective marketing strategies can make or break a business regardless of industry. Craft a comprehensive marketing campaign that leverages emerging technologies and human-centered approaches to drive brand awareness, foster customer engagement, and ultimately, achieve sustainable growth. Consider how your campaign integrates across various digital platforms, utilizes data-driven insights for targeted messaging, and embraces storytelling to resonate with diverse audiences. How can you adapt your campaign to accommodate shifting consumer behaviors and preferences while maintaining authenticity and ethical considerations? Develop a scalable plan that not only meets short-term objectives but also builds a strong foundation for long-term success in an ever-evolving landscape."

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.