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Send Them What? The Marketing Channel That No One Is Using
Fuel Your BFCM Frenzy: Emotion-Charged Tactics!
Jordan West
November 16, 2023
Before we dive into the wealth of insights awaiting you, I want to extend a heartfelt thank you for your ongoing support and engagement.
Now, let's cut to the chase. Let’s unpack the second installment of our Black Friday Cyber Monday series, and I'm thrilled to share some absolute game-changers with you.
🌟 Unlock Success: Rewarding Your Loyal Customers: Dive into the strategies for appreciating your brand advocates - those customers who go above and beyond. We discuss early access, exclusive discounts, referral codes, and bonus points - tactics that resonate with those who tirelessly champion your brand.
📊 Crafting a Masterplan: Organizing Your Sales with Precision: Not everyone's a natural organizer, and that's okay. However, having a meticulously planned sales map is a game-changer. Whether it's a Google sheet or another tool, the clarity and visibility it provides are invaluable. Define your promos, schedule the rollout, and wield your master document - your secret weapon for a successful sales strategy.
🚀 Optimizing Channels: Top Sales and Marketing Strategies: Capitalize on what works. If a sales channel is performing, keep it updated with your approved prices. Don't shy away from marketing channels, even if they seem pricey during this season. This is the prime time to be in front of your customers.
🔮 Strategic Retargeting: Mastering the Art of Customer Conversion: Seize the moment when purse strings are open wide. Ensure your pixels are strategically placed and focus on retargeting past visitors and customers. Segment those who haven't made a purchase throughout the year, and witness the magic unfold.
These principles aren't exclusive to BFCM; they're your keys to running a consistently profitable business.
Once again, thank you for being an integral part of this journey. Your success is what propels us forward, and I'm eagerly anticipating the strides your brand will make using these potent strategies.
Listen to the full episode here: https://bit.ly/3tVKn4d
But wait, there's more! 🎁 Introducing our exclusive "BFCM Health Check Offer" at UpGrowth Commerce! A $10,000 value, now available for just $1,000. Let's turbocharge your strategy!
Connect with Me!
Can't wait to hear your success stories! 🚀 Let's make this BFCM season LEGENDARY! 🎉
Fired up and ready to rock,
Jordan West
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New Podcast | Ep 500: Send Them What? The Marketing Channel That No One Is Using with Mandy Herrmann
Listen here: https://bit.ly/46iApYa
Partner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It’s all about reaching potential customers wherever they may be.
In this episode, Jordan West and Mandy Herrmann, a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration with other brands in the ever-evolving world of e-commerce marketing. Mandy shares valuable insights on why catalogs are making a comeback in today's digital age and how brands are effectively using them to create authentic connections and drive engagement with their customers.
Listen and learn in this episode!
Key takeaways from this episode:
Physical book engagement is valuable for consumers.
Home decor and fashion brands effectively use catalogs for emotional attachment and inclusivity.
Catalogs are beneficial for starting conversations and building brand loyalty.
Catalogs can be used for both customer retention and acquisition.
Catalog targeting can be highly specific, allowing for precision in reaching intended audiences.
Partnering with brands that have catalogs can result in better returns at a fraction of the cost.
Exploring marketing activities beyond social media and Google can help reach potential customers.
Inserts in packages can be used effectively for marketing materials.
Balancing cost efficiency and real-time tracking is crucial in catalog and online marketing.
It is important to adapt to changing marketing trends, such as the resurgence of QR codes.
Aligning the on-site experience with marketing efforts is essential for a seamless customer journey.
Sustainability considerations, such as using recycled paper, are important for environmentally-conscious customers and brand perception.
Collaboration with other brands for catalog distribution can expand reach and be cost-effective.
Recommended App/Tool:
Krisp: https://krisp.ai/
PostPilot: https://www.postpilot.com/
Rockerbox: https://www.rockerbox.com/
Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course
Recommended Audiobook/Podcast:
Today’s Guest:
Mandy Herrmann, seasoned CMO, a German living in the Bay Area who is passionate about 360 Marketing. Her passion lies in growing businesses profitably by putting the customer in the focal point of Marketing. Reaching them from the first touch all the way through the conversion and post purchase with paid and unpaid channels gets her excited. Bringing cross-functional teams together and collaborate to come up with the next innovative campaign that accelerates growth and serves the customer is a highlight in her career.
Connect and learn more about Mandy:
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We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
Recent Release Podcast:
Tool of the Week: Opus Clip
Post top-quality shorts daily to gain more views and fans, accelerate your growth and monetization.
ChatGPT Prompt For The Week For Marketers:
-Develop a campaign slogan for an ecommerce store selling (product) that conveys the company’s sense of style, quality and values.
-Generate suggestions for five influencer campaigns that will help a sustainable ( company ) reach their target market of (Gen Z and millennial customers.)
Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.
After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.
Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.