How To Sell Your DTC Business For So Much Money, You Think You're Doing Something Illegal

And Let's Unleash the Creative Revolution!

Author

Jordan West
September 21, 2023

🦄Buckle Up for a Creative Rollercoaster!

 🔄 I've cracked the code on evaluating creative like never before, and I can't wait to share it with you!

Metrics that Move the Needle!

We're not just talking numbers, we're talking about the numbers that make your business thrive! 💹 From ad spend to the game-changing Click-to-Purchase rate, we're dissecting the metrics that matter.

Click-to-Purchase: Your New North Star!

This one's a game-changer, folks! 🌟 I'm dishing out the deets on why the Click-to-Purchase rate is my secret weapon for ad optimization. Trust me, you don't want to miss this!

Thumb Stop Magic in Video Marketing!

🖐️✋ Stop 'em in their tracks! Discover why the Thumb Stop rate is the golden ticket to captivating video content. Get ready to make those first three seconds count!

Text-Based Ads: The Unsung Heroes!

Text is back, baby! 📝 I'm dropping some truth bombs on why text-based ads are the undisputed champs of the e-commerce arena. Say goodbye to non-text alternatives!

Be one of the first FIVE to hit me up for a FREE Creative Strategy Session! 🎁 Let's turbocharge your creative game together! 🚀

Connect with Me!

Oh, and about that secret tool? 🛠️ You know what to do. Reach out and let's take your creative game to the next level!

Spread the love, share the knowledge, and let's revolutionize e-commerce together! 💪

Catch you on the creative side!

Here's your big chance! For a short time, you can get the Viral Offers Bundle

from $1000 to only $99!

New Podcast | Ep 484: How To Sell Your DTC Business For So Much Money, You Think You're Doing Something Illegal with Chris Shipferling, GW Partners

Interpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys!

In this episode, Jordan West and Chris Shipferlink, Founding Partner of GW Partners dive into the importance of data analysis, acquisition channels, and unit economics. They also emphasize the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.

Listen and learn in this episode!

Key takeaways from this episode:

  • Understanding different acquisition channels and their associated unit economics can help optimize marketing strategies.

  • Building a strong brand promise and story influences product development and marketing efforts and adds value to the company.

  • Having intellectual property, such as utility patents and design patents, can reassure buyers and protect future investments.

  • Creating a clear product development roadmap can enhance the value of a company and make it more attractive to potential buyers.

  • Having the right team in place, with talented employees willing to stay after an acquisition, mitigates risk and increases the valuation of a business.

  • Negotiating and building relationships with suppliers, especially in different countries, is crucial for supply chain success.

Today’s Guest:

Chris Shipferling, CEO of GW Partners, specializes in business consulting and investment banking services for the lower middle market. Their main focus is to assist business owners in optimizing all aspects of their company in preparation for an eventual exit. They work closely with owners to determine the right time to bring their business to market, ensuring that it becomes a valuable asset.

Connect and learn more about Chris and GW Partners:

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

Recent Release Podcast: 

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ChatGPT Prompt For The Week For Marketers:

1. How can I differentiate my product from competitors and effectively communicate its unique value proposition? My product is {describe it}. Some of our competitors are {list them}.

2. We’ve been experiencing lots of customer churn. Can you share some ideas about why this is happening? Our product is {describe your product}. Some competitors are {competitor 1} and {competitor 2}.

Unlock the Secrets of E-commerce Success Today:

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Ben Leonard, the anti-guru behind the multi-million-dollar brand, Beast Gear, is sharing the secrets to his e-commerce success. His new book, "Quit Stalling And Build Your Brand. You Don't Need an MBA to crush it in E-commerce," is your roadmap to e-commerce success. Whether you are just starting, or you're going pretty well but need some extra oomph…

Better yet, when you join the waitlist for the launch, you’ll get several exclusive bonuses - for FREE. Just visit www.quitstallingbook.com/jordan and secure your spot. Here's what you'll get:

  • A free chapter of the book - Get a sneak peek at Ben's unique insights before anyone else.

  • An Entrepreneurship Mindset Mini Course - Start thinking like an entrepreneur today.

  • Ecommerce Hacks eBook - Discover clever tips to take your e-commerce brand to the next level.

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Don't miss this golden opportunity. Join the waitlist and unlock your potential today.

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.