2023 has been one of the hardest years of my life… And yet probably the most fulfilling!

They’ve been many days where Ive faced problems that I did not think that I’d be able to solve, But in those moments - I’ve gotten into a habit of taking my bike, and heading into the woods and let me tell you it has made all the difference!

I’ve been able to think much more clearly about specific problems that I’m facing and come at them in much more creative ways…

And a recent mentorship session with my mentor. He asked me where all of my best ideas have come from this year, and I said that every single one of them had come while mountain biking. So he asked me an obvious question Why don’t you mountain bike every day? And to be honest, it’s a really good question because as founders and owners and CEOs, our job is to create something out of either nothing or very little, and we are in the business of ideas.

And so now, 2024… more of this 🚵‍♀️ and less of this 💻

Anyone else with me?

Wishing you a year filled with innovation, success, and the joy of nature.

Jordan West 🚀🛍️

Connect with Me!

• Twitter: https://twitter.com/jordantwestecom

• LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

New Podcast | Ep 517: E-commerce For Good with Adriaan Zimmerman, Ned

Listen here: https://bit.ly/3S0mUIS

The transformative experience taught Adriaan the importance of nature, simplicity, and human connection, leading to increased honesty with oneself and others.

In this episode, Jordan West and Adriaan Zimmerman, Co-Founder of Ned, a serial entrepreneur with 20 years of experience. Adriaan shares his journey from initial business intentions to unexpected success and the personal and professional challenges he has faced, leading to a deeper understanding of life and business. Together, Jordan and Adriaan delve into the importance of values, stress management, and the transformative power of natural remedies. 

Listen and learn in this episode!

Key takeaways from this episode:

• The significance of stress management, lifestyle choices, and evidence supporting stress reduction through nature-based activities.

• Redefining productivity for entrepreneurs and the positive impact of taking breaks.

• Recognizing and addressing feelings of helplessness, burnout, and the need for personal reevaluation.

• The transformative power of nature, simplicity, and human connection in understanding life and oneself.

• Prioritizing filling a market need and creating products that people want and need before figuring out monetization.

• The importance of surrounding oneself with good people and maintaining a focus on values, vision, and mission in running a business.

EOS System: https://www.eosworldwide.com/eos-model

Today’s Guest:

Adriaan Zimmerman, Co-Founder of Ned, is a seasoned entrepreneur with over 20 years of experience in the startup world. He began his career in venture capital in Hong Kong, focusing on sustainable development and agriculture. However, he quickly realized his passion lay in being on the other side of the table as an entrepreneur. Coming from a family of business owners, it was a natural path for him to follow. At the age of 22, he launched his first business and has since gone on to start several successful ventures, earning him the title of a serial entrepreneur. Adriaan's diverse career and experience in various industries have shaped him into a dynamic and successful business leader.

Connect and learn more about Adriaan:

LinkedIn: https://www.linkedin.com/in/adriaanzimmerman/

Website: https://helloned.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads.

If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce or Jordan West.

Learn more here: Motion App

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast: 

• Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd

• Ep 515: How To Launch A Premium Ecommerce Product with Taylor Sanford, Premier Spike

• Ep 514: The 2024 Influencer Playbook For DTC Brands

Tool of the Week: Celonis AI

Make AI work for your enterprise. With intelligence that knows how your business flows. Your AI-enabled enterprise with solutions by the Celonis Process Intelligence Platform.

ChatGPT Prompt For The Week For Marketers:

1. Social Media Engagement:

   • "Create a compelling social media post to increase engagement and brand awareness."

   • "Develop a social media campaign that encourages user interaction and sharing."

2. Email Marketing:

   • "Craft a persuasive email subject line and body for an upcoming product launch."

   • "Design an email sequence to nurture leads and drive conversions."

3. Content Creation:

   • "Generate blog post ideas that resonate with our target audience and align with our brand."

   • "Develop a content calendar for the next quarter, including topics and publishing schedule."

4. SEO Optimization:

   • "Optimize website content for targeted keywords to improve organic search rankings."

   • "Research and propose a strategy to enhance the website's SEO performance."

5. Brand Messaging:

   • "Refine the brand messaging to better communicate our unique value proposition."

   • "Create a tagline that encapsulates our brand identity and resonates with our audience."

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.