How To Revive Dead Email Addresses On Klaviyo

I was minding my own business on Slack when a buddy of mine rudely interrupted my flow (you know how it goes) to tell me I had to hear about this new service. “It’s generating over $100K+ extra revenue for us every month,” he said, “and it might work for one of your brands too.”

Alright, you’ve got my attention.

He went on to tell me about a service that’s basically a resurrection for dead emails. I’m talking about those unengaged contacts everyone tells you to avoid like the plague. But what if I told you there’s a way to safely turn those dead emails into a treasure trove of revenue?

Enter Winback.

Why You Should Care About Dead Emails

Every email marketer out there (myself included) has been warned to steer clear of emailing unengaged contacts.

The reason? You don’t want to land in the spam folder and hurt your sender reputation.

But… millions of dollars could be hiding in those unengaged email lists, just waiting to be mined. (this sounds so spammy but I can’t think of a better way to write it haha)

Sounds too good to be true? That’s what I thought—until I saw HOW they did it. (more used car salesman language lol)

Winback: The Email Revival Mastermind

Here’s how Winback is turning “dead” emails into gold:

1. Smart Targeting & List Cleaning: They’ve got this thing called the Winback Smart Engine™. It enriches profiles and identifies behavioral patterns to predict spam risk and, more importantly, revenue potential. Basically, it sorts the good from the bad. (Secret AI algos)

2. Daily Send Pacing Optimization: Instead of blasting out emails, they optimize send volumes based on your deliverability score. They’re playing it smart, not risky.

3. Content Production: Winback pairs expert content strategists with AI to test thousands of email iterations. The goal? Find the magic formula that drives high engagement and avoids the dreaded spam filter.

4. Active Performance & Risk Monitoring: They constantly monitor every aspect of your email campaign to ensure you’re maximizing ROI while minimizing risks.

Real Brands, Real Results

Here’s where it gets interesting. Remember how I said this could generate $100K+ extra revenue? Well, PSD, a direct-to-consumer brand, generated over $1.1 million by reactivating their inactive email subscribers using Winback. STATE Bags brought in an extra $400k, and Fracture generated $210k in just 3 months. And they’re not the only ones seeing these kinds of results.

Why This is a No-Brainer

This is about unlocking a whole new revenue stream you thought was dead.

If you’ve got a list of dormant emails lying around, it’s worth booking a call.

So if you have an email list of at least 100K dormant subs (it works better at scale!) here’s a link to get on Dean’s calendar. (the founder btw)

I highly recommend it!

P.S. If you found this mildly interesting (or, let’s be honest, if you just love hearing about new ways to boost revenue), stick around. If not, feel free to unsubscribe (no hard feelings).