Today, we're diving deep into the Facebook ad jungle of 2024. If you've been feeling the heat, fear not. Together, we'll untangle the mess and find our way to smoother waters. 💪

Understanding the Facebook Ad Conundrum

Alright, let's cut to the chase. Twitter, LinkedIn—heck, the whole darn internet—is buzzing with tales of Facebook ad woes. But hey, chin up! I've been around the block a few times, and I've got some tricks up my sleeve.

Why Are Some Brands Weathering the Storm? 🌪️

Ever wonder why some people are breezing through while others are stuck in ad purgatory? It's not luck; it's strategy. Here's why some brands are coming out on top:

1. Rock-Solid Data: It's the foundation of any successful campaign. Get yourself a reliable CAPI connector, and watch your data game soar. Say goodbye to those pesky data losses and hello to clearer insights. 📊

2. Creative Wizardry: Ever heard of psychology-driven creatives? They're like magic spells for your conversions. Learn how to craft ads that speak directly to your audience's deepest desires. Trust me; it's a game-changer. ✨

3. Strategic Account Setup: Let's talk structure. Think of Facebook's AI as your trusty sidekick—it's pretty darn smart. But to unleash its full potential, you gotta set up your account right. It's all about optimization, targeting, and cost management, my friends. 🎯

Your Roadmap to Success: The Ad Problems Resource

Ready to kick those Facebook ad blues to the curb? Dive into my comprehensive resource at upgrowthcommerce.com/adproblems for all the juicy details. It's a goldmine, I tell ya. 💰

Let's Tackle This Together

Flying solo is overrated. If you're ready to supercharge your results and leave those ad woes behind, hit us up at upgrowthcommerce.com/contact. We're here to help you dominate the Facebook ad game. 🚀

Join the Conversation

Got burning questions or just wanna chat? Slide into my DMs on Twitter or LinkedIn, or shoot me an email. I'm all ears. 👂

Before You Go...

If today's insights hit the spot, do me a solid: leave a review on Spotify. Let's spread the word and empower more e-commerce warriors to crush it. 🎵

Until next time, keep hustling, keep innovating, and remember—your success story is waiting to be written.

Cheers,

Jordan West

Connect with me:

LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Twitter: https://twitter.com/jordantwestecom

New Podcast | Ep 554: May 2024 Tiktok Shop - Everything You Need To Know with Jordan West

Listen here: https://bit.ly/3y9JffL

From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop.

In this episode, Jordan West gets into the latest trends and strategies for leveraging TikTok shop to drive sales and brand growth. From the crucial role of social proof and reviews to the importance of engaging with influencers and leveraging the TikTok shop mall, Jordan shares valuable insights and recommendations for brands looking to maximize their success on this platform. With practical tips and expert advice, this episode is a must-listen for any ecommerce brand looking to crack the code of social selling.

Listen and learn in this episode!

Key takeaways from this episode:

• When launching a TikTok shop, focus on building social proof through a significant number of sales and positive reviews to attract influencers.

• Consider starting with paid ads and hiring creators to promote the shop from the beginning to drive traffic.

•  Going live on TikTok is recommended, and there are resources available to guide brands through the process.

• Aim to get onto the TikTok shop mall, which acts as a curated marketplace for reputable retailers.

• Understand the performance and brand qualifications required to be invited to the TikTok shop mall.

• Seek to work with reputable partners and continuously improve shop performance to maximize success on TikTok.
  

Recommended Tools/App:

Notion: https://www.notion.so/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.

SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.

Learn more here: Subsummit

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast: 

• Ep 553: 5 E-commerce CRO Hacks That You’ve Never Thought Of with Will Laurenson, Customers Who Click

• Ep 552: Facebook Ad Problems? Here’s The Fix with Jordan West

• Ep 551: AI Sales Agents - Everything You Need To Know with Alain Denzler, GetitAI

Tool of the Week: Jasper

Jasper is an AI copilot for enterprise marketing teams who want better outcomes, not just faster outputs.

ChatGPT Prompt For The Week For Marketers:

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.