Landing pages, absolutely, do not work for #dtcbrands 🤦‍♂️🤦‍♂️💸

I heard somebody saying this on a podcast recently, and thought to myself “what a foolish and naïve comment 😂 based most likely on a feeling and nothing to do with measurable results”

And I think the problem is most of us don’t really understand what we can, and should be testing on a landing page…

Or what types of landing pages actually drive meaningful, incremental results!

Here are 10 styles of landing pages that we love to test over at our brands and at upGrowth Commerce 👇

The Top 10 Landing Page Styles For DTC Brands

1. Product Showcase Page:

Highlighting a single product with detailed descriptions, images, and customer reviews to encourage immediate purchase.

2. Category Page:

Showcasing a collection of related products within a specific category, making it easy for customers to explore and find what they’re looking for.

3. Promotional Page:

Featuring special offers, discounts, or limited-time deals to attract customers and drive urgency in making a purchase.

4. New Arrival Page:

Introducing recently launched products to generate excitement and interest among customers.

5. Seasonal Page:

Capitalizing on holidays or seasons to create themed landing pages that align with festive promotions or relevant products.

6. Content or Blog Page:

Providing informative content, such as buying guides, tutorials, or blog posts, to establish the store as an authority and build trust.

7. User-Generated Content Page:

Showcasing customer reviews, testimonials, and user-generated photos to build social proof and enhance credibility.

8. Advertorial Page:

Creating content that presents a product in an informative and editorial style, blending advertising with valuable information.

9. Listicle Page:

Presenting products in the form of a list with descriptions, benefits, and reasons why they’re worth considering, offering a visually engaging format.

10. Educational Page:

Offering educational resources related to the products you sell, helping customers understand their benefits and use cases.

New Podcast | Ep 477: 50% Reduction in CPA? Shopify Audiences 2.0

Listen here: https://bit.ly/3qtvNj7

Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.

But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.

In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.

Listen and learn in this episode!

Key takeaways from this episode:

• Shopify Audiences 2.0 has the potential to cut customer acquisition costs by 50%.

• With Shopify Audiences 2.0, data from multiple Shopify stores is used to create customer personas, which are then utilized for targeted ads across various platforms such as Facebook, Google, Pinterest, and TikTok.

• Activating an audience and contributing to data sharing are crucial for effective results with Shopify Audiences 2.0.

Recommended App:

Shopify Audiences https://apps.shopify.com/shopify-audiences

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast: 

• Ep 476: Everything we knew about CRO was wrong!

• Ep 475: The 80/20 Rule of Ecommerce: How Focusing on Checkout Can Transform Your Business

• Ep 474: The Truth About Attribution and Incrementality: Expert Insights

Tool of the Week: Archive | Turn social commerce into your most profitable channel.

Find your best UGC. Work with 100x more influencers. Run better campaigns. Drive more sales. Do it all with Archive's suite of Al tools, already used by 1,000+ brands to make more money with social commerce. https://archive.com/channel

ChatGPT prompt for the week for marketers:

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.