- Jordan West's Newsletter
- Posts
- Re: This Wednesday
Re: This Wednesday
Just making sure
I get messages all the time from brand + agency owners saying the same thing…
"Jordan, we’ve been on TikTok Shop for a while, but we’re barely making any sales… Meanwhile, I see other brands blowing up… What are we missing?"
I’ll tell you exactly what’s going wrong.
Most brands are treating TikTok Shop like Amazon.
They throw up their product listings…
They expect people to find them…
And then they get frustrated when sales don’t come in.
🚨 That’s not how this works. 🚨
At SCC, we’ve helped brands fix this mistake over and over again.
Because TikTok Shop isn’t a marketplace—it’s a performance marketing channel.
And that means if you’re not actively driving traffic, leveraging creators, and running Spark ads…
You’re invisible.
The brands scaling to 7 figures?
They’re playing a completely different game.
Here’s what they do differently:
🔥 They don’t sit back and wait for sales. They build a system that drives them.
🔥 They treat creators like their sales team. Not just influencers. Sales reps.
🔥 They don’t rely on organic reach alone. They run Spark Ads behind content that’s already working.
If you’ve been stuck, it’s not because TikTok Shop doesn’t work…
It’s because the way you’re using it isn’t built to scale.
So how do you fix it?
That’s exactly what I’ll be breaking down in my next TikTok Shop training webinar on Feb 12 at 10 a.m. PST.
💡 Join me LIVE and learn how to turn TikTok Shop into a performance channel:
https://forms.gle/NiuxftJjYcZTL3oq9
I’ll break down one of the biggest mistakes brands make when working with creators—
(Spoiler: We used to get this wrong too… until we figured out how to fix it.)
Ps… A bunch of brand and agency owners have asked when I’m putting on the next accelerator…
and the answer is…
I’ll give you all of the details this Wednesday!
See you then,
Jordan