Re: How to get ahold of Micro + Nano Influencers for TikTok Shop + Amazon

Happy Thursday before Christmas!

As you probably know for 2025… I am obsessed with getting products into creators’ hands… why?

Social Commerce + the halo effect…

But it goes beyond that.

Products in creators hands is the new SEO hack not only on social commerce… but also on Amazon!

And as you know… creators’ inboxes are jammed up - your brand gets lost in a SEA of hundreds of emails and DMs…

That’s why sending free products to Micro-Influencers using the platform Stack Influence (our newest newsletter sponsor) which automates influencer collaborations at scale (getting thousands of collabs per month) has helped Brands like Magic Spoon, Unilever, and Farmacy get to #1 page positioning on Amazon and increase their monthly revenue as high as 13X in as little as 1 month. (case study below)

This is the strategy I’ve been talking about with TikTok shop for the last 6 months! (but here’s how it works with the halo onto Amazon)

OK… Here’s how it works…

📈Increase Amazon listing search positioning (drive high volume external traffic sales) 

🤑Pay influencers only in products (again - I’ve talked about this abunch for TikTok shop)

📸Generate branded image/video UGC with full legal rights (no timeframe or usage restrictions)

🤝Develop affiliate relationships (easily identify top influencer candidates to work with in the long run and work with them on TikTok Shop)

🤖Automate influencer collaborations from (save over 175 management hours per month)

Want to see some real results? One brand in the ultra competitive baby category launched a Stack Influence campaign at the end of August and within days their category rank improved by 7X and as a result they've now 10X their recurring revenue (growing 50 sales/month to over 500 sales/month). 

They now sit at #18 in the Toddler Pillows category which is all due to improving search positioning and driving more organic sales from the increased visibility (see BSR chart below).  

Check out some more results from this Micro Influencer campaign which generated a 13X ROI scaling up influencers on Amazon. After successfully raising investment on Shark Tank this brand turned to Stack Influence to boost their Amazon sales and become a top selling listing using Micro Influencer product seeding.

Here is a link to the full case study so you can see more growth details. If this type of tactic is something you think would be worth pursuing for your product lines this year click the link below to learn more. 

Now is one of the best times to increase your Amazon listings positioning with the holiday season upon us! Click here to get 10% OFF signing up for Stack Influence this week by mentioning Jordan West. 

Thanks again for your time and your continued support! There are almost 10K of you who read this newsletter every week and I couldn’t be more grateful for your continued trust!

Jordan West