re: data stack recco

Happy Thursday ALL!

Let’s get to it… Too many brands are still operating their data stack like it's 2019.

Third-party data is dead.

Open rates are dropping.

Your site traffic? 80% is still anonymous.

That’s why I’m so excited about what Wunderkind is doing. They just launched something called Build with Wunderkind.

Here’s what it solves:

✅ Finally knowing who’s actually on your site

✅ Unifying triggers across all your channels

✅ Giving marketers (and developers) full control over their stack

I’ve spent the last 12 months consulting with brands on how to scale through owned channels.

The ones who win? THEY HAVE A DATA ADVANTAGE

They build systems to:

Identify anonymous traffic

Trigger perfectly-timed messages

Deliver personalized experiences through their existing ESP

Wunderkind just made that easier.

Whether you use Salesforce or Klaviyo (and soon more), Build with Wunderkind lets you layer in their best-in-class identity resolution, triggers, and data while keeping your creative, messaging, and ESP right where you want it.

More flexibility. More autonomy. More incremental revenue. If you’re building owned channels to scale profitably over the next 5 years, this is worth a look.

Check it out here!

Ps for transparency... Wunderkind is a sponsor of my newsletter and podcast!

pps - I just dropped a video on some big changes that TikTok shop is making - here ya go!