Re: 2025 Creative Trends Report

Hey guys! Happy Wednesday.

I HAVE A TREAT FOR YOU TODAY!

So… I just got my hands on Motion’s Creative Trends 2025. (this is from the guys who make the software that we use at SCC to analyze creative and plan btw)

THE DATA THAT THEY HAVE IS INSANE (Why am I yelling??) Because it’s that insanely good!

I think what I love most is that the Motion team didn’t just throw together some vague “predictions.”

They actually dug into over $100M in ad spend, surveyed 500 DTC advertisers, and interviewed over a dozen of the smartest people in the industry.

And when I say “smartest people,” I mean people like: (all smarter than me by 100X haha)

• Dara Denney (Chief Evangelist, Motion)

• Savannah Sanchez (Founder, The Social Savannah)

• Barry Hott (Growth & Performance Marketing Consultant - Mr Ugly Ads)

• Nik Sharma (CEO, Sharma Brands)

• Aaron Orendorff (VP of Growth, FERMÀT and a friend)

• Sarah Levinger (Founder, Tether Insights - and someone that I hire often to help our team at SCC)

• Joanna Wallace (Director of Paid Media Creative, HexClad)

• Hannah Hough (Content Creator + Creative Consultant)

• Gil Chaimovski (Creative Strategist, Meta)

These are people I actually trust to know what they’re talking about when it comes to running ads and driving revenue.

So, what’s inside the report?
Motion looks at 7 key trends that you need to know (spoiler alert… my spidey senses have been right about most of them… just sayin)

• How to use AI for faster, smarter campaigns without losing the human touch.

• Why lo-fi content is dominating (and how to make scrappy ads that actually convert).

• How nostalgia-driven marketing is helping brands build deeper emotional connections.

My favourite section was the section on education and humour! There’s one insight about how to comedians as content creators that I really want to employ!

Honestly, because I had early access I’m already using the insights in this report to rethink how we’ll approach ad creative in 2025 at SCC. Whether it’s levelling up briefs for my team or spotting trends I should start testing now, this report is a cheat code for staying ahead of the curve.

Do yourself a favour—download it here and see for yourself: DOWNLOAD REPORT!