One-Click Meta Whitelisting Tool

Hey all - happy Wednesday!

For months at Social Commerce Club, I’ve been searching for a tool that would make creator whitelisting easy. (I’ve actually been searching for years at my brands as well)

In case you don’t know… Whitelisting is when a brand gets permission to run ads through a creator’s social media account instead of their own.

Instead of just reposting a creator’s content, the brand directly advertises from the creator’s profile, making the ad look more authentic and natural to the audience.

Why is this a big deal?

✅ More trust – People engage more with ads from creators they follow rather than a random brand.
✅ Better targeting – Brands can use paid ads to amplify a creator’s content beyond their followers.
✅ Higher performance – Ads from creators often convert better than traditional brand ads.

The current process is a nightmare as I’m sure you know…

I learned this the hard way when I tried to get whitelisting permissions from a professional soccer player for a campaign.

We went back and forth six times—emails, messages, confusion—and still, we couldn’t get the right permissions set up.

I finally gave up. And that campaign never happened.

So when I told Atif, the founder of Refunnel, about the problem, he immediately went to work.

And he built something that completely changes the game: a one-click whitelisting tool that makes creator partnerships seamless.

Here’s how it works:

✅ The brand sets up a custom landing page for each whitelisting campaign.

✅ Creators opt in with one click (no painful back-and-forth emails or confusing ad account permissions).

✅ Brands can incentivize participation—a percentage of ad revenue, a flat fee, or a share of sales. (THIS IS LIKE TIKTOK SHOP FOR DTC! TM obviously haha)

✅ Once a creator opts in, their account is automatically linked in Meta’s Ad Manager, giving the brand instant access to run ads from their handle.

✅ Brands get a dashboard to track every creator’s ad performance—ROAS, spend, conversions—all in one place.

✅ Payouts are automated—so no more spreadsheets or manual payments.

This tool is so simple, yet so powerful.

The brands using Refunnel are scaling their creator ad campaigns faster than ever—without the usual friction.

And here’s the best part:

He wanted me to invite my newsletter subscribers to the BETA!

Here’s the link to book a demo!

If you’re running paid ads through creators—or want to—this tool will make your life 10x easier.

Let me know if you have any questions—I genuinely think this could be a game changer for any brand.

Jordan West

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