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My New Favourite E-Com AI Tool
This one is blowing my mind!
Quantity = Quality?
Before I tell you about the new tool I want to tell you a quick story about two pottery classes…
A ceramics teacher split his class into two groups.
One group was told, "Hey, your grade is all about quantity. Make as many pots as you can. Doesn’t matter if they’re perfect—just make as many as you can."
The other group?
They were told, "Your grade depends on the quality of just one pot. Make it perfect."
Fast forward to the end of the semester, and guess what happened?
The group focused on quantity—the ones just making pot after pot—ended up creating the best pots overall.
Why?
Because they were constantly practicing, tweaking, and getting better with every single pot they made.
They weren’t stuck in their heads trying to make that one perfect pot; they were in the zone, learning from every little mistake and getting better as they went.
Meanwhile, the group that was all about quality?
They spent so much time trying to figure out how to make that one perfect pot that they didn’t actually get the hands-on experience they needed.
They were too focused on the end result instead of the process.
This is the biggest hurdle I see AI helping us with in marketing and it’s why I’m obsessed with a new AI tool I want to tell you about (they aren’t a sponsor or anything - i just really like it!)
Email for e-commerce comes down to constant tweaks… whether it’s imagery, messaging, time of send, welcome flow, win back flow etc etc
And so when I heard about this new AI email builder I was obviously skeptical at first but they gave me a dummy account to play around with and generate emails and I was blown away.
Immediately I thought “They have just commoditized email design”
I made an email in 30 seconds based on the assets that I had provided that with about a minute of tweaking looked as good as something that would have taken me or someone on my team an hour minimum.
Was the wording perfect?
Not exactly but with small tweaks I made it perfect for the brand.
The imagery?
Brand colours and images were PERFECT!
And so without further adieu…
The tool is Ripple.ai
I love the tool, I love the team (young scrappy founder!)
Go grab a demo and tell them that Jordan sent you (ps. I want to get on the CAP table hahah - I truly believe in it that much)