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My Social Commerce Predictions For 2025

My Social Commerce Predictions For 2025

Jordan West
December 24, 2024

^{Happy Christmas eve everyone!}
^{I figured I would end the work year with one last prediction post!}

^{So… here are my 5 biggest predictions for social commerce in 2025 👇}

^1.^TikTok^{gets relief in the courts and it takes at least a year for them to divest... they end up divesting to}^Walmart^{who pairs}^{TikTok Shop}^{with their marketplace and takes a serious chunk out of}^Amazon^{'s market for milenials and gen Z and A}

^{2. AI avatars will be rolled out at scale on social commerce platforms... but will slowly die off as performance will not match humans at this point.}

^{3. Live shopping will dominate and}^Instagram^{will integrate full affiliate functionality into their lives.}

^{4. Once the}^TikTok^{ban is off the table enterprise brands will enter Tiktok shop in droves.}

^{The halo effect measurement will be more important than ever and service providers that can nail it like}^{Prescient AI}^{will win.}

^{Along with this…}^{Social Commerce Club}^{will be the obvious choice for any brands wanting to scale any social commerce channel (you like that plug?? haha)}

^{5. Creators will get used to 2 different affiliate percentage levels.}

^{One percentage for organic content and one for ads. The middle will be messy}

^BONUS

^{We will see the first funnels show up on}^Meta^{using a TikTok shop style funnel stratight from creator to creator X brand landing pages (probably powered by}^{Creator Commerce}⁾

^{Ok - you can print this one and rub it in my face when I’m inevitably wrong about at least one of these haha!}

^{Merry Christmas everyone!}

^{Jordan West}