my influencer OS strategy

I hate working with influencers… (I feel like I’ve been saying this for the last 10 years haha!)

There’s no transparency…

No real visibility…

And honestly… no way of knowing if it’s actually going to work or not.

I’ve wasted tens of thousands (probably hundreds of thousands) on influencers that looked great on paper… but never moved the needle.

And everything was scattered.

Spreadsheets. Random DMs. Zero tracking.

It was a mess.

The truth? Most influencer campaigns fail because brands are flying blind.

Here’s what actually works…

The brands that are winning are not doing one-off posts anymore…

They’re building actual creator communities that they own.

That means:

1. You’re not guessing. You know what’s working and what’s not.

2. Your ads perform better… because you’ve got endless content that actually converts.

3. The “halo effect”… suddenly every channel starts working harder.

This is why I got involved with SARAL…

I’ve been meeting with Yash (the founder) every couple weeks… advising him on exactly what to build.

Because I knew the pain… and I wanted the solution.

He’s building what I call the Influencer Operating System.

And it’s exactly what this space needed.

Already 250+ brands are using SARAL (Obvi, Grüns, R.E.M. Beauty, Solawave)…

Average ROAS: 5.12x.

Median ROAS: 7.68x.

These are not “feel good” metrics…

These are “this actually makes influencer marketing profitable” metrics. (which at teh end of teh day is what I care about!)

If you’re tired of wasting money on influencers and ready to finally run this channel like a system…

👉 Book a demo with Yash and the SARAL team: www.getsaral.com/demo

Tell them I sent you… they’ll take care of you.

Ps. This video walks through exactly how I’m building a creator community in 2025