my favourite dtc profit dashboard

There is a concept i’ve been exploring a lot lately.

Signal vs. Noise. 

Signal is meaningful information that helps you make decisions or take action.

Noise is irrelevant or distracting information that doesn't add value and makes decision-making harder.

In other words:

→ Signal: Clear, helpful insights.
→ Noise: Unnecessary clutter.

MY GOAL is always to maximize the signal and minimize the noise.

So… What matters for brands to scale right now?

When I owned my brands I felt constantly bombarded with NOISE on My dashboards. I had TOO MUCH NOISE!  

I always wanted a dashboard that would help me make better decisions.

Which is why when the founders at Store Hero wanted me to advise them I was ELATED!

What they have built is the most ELEGANT profit dashboard for DTC.

And I wanted you all to know about it.

Everything you need.

Signal not noise.

Book a demo and let me know what you think!

Jordan West

Ps. Hope you all have a great summer weekend!