It's 2024 - You need to be doing this

why SMS is still the biggest lever you can pull

Hey!

Happy Tuesday back after Labour Day - Is anyone else feeling the fall weather coming?

2 things today

  1. If you’re not on Tiktok shop and you want to be in time for Q4 and the holidays… I highly recommend booking a call with my team to see what it will take to get set-up (I would act sooner than later on this one)

  2. SMS marketing

I remember when SMS marketing hit the scene big in 2019 (maybe it was 2018 haha)

I wanted to try it out with our brand Little & Lively at the time but… our marketing team hated the idea of marketing texts being so intrusive…

We arm wrestled and I won.

It was huge for our brand!

We grew the list to 10’s of thousands and when we would run launches - it was obvious that SMS was a huge driver!

Fast forward to 2024 and I still don’t see that many brands leveraging SMS as a legitimate channel.

But here’s why you should…

  • Immediate Impact
    Get in front of your audience... FAST. SMS messages are quick, straight to the point, and they get noticed right away.

  • Better Open Rates 📈
    98% open rates... yeah, you read that right. Most people read these messages within minutes... just think about how you respond to SMS?

  • Affordable with High ROI 💰
    Why spend a ton when you don't have to? SMS is cheap but packs a punch... big returns for small investment.

  • Tailored Messaging 🎯
    Make it personal... people love that. Send messages that actually mean something to them based on what they like and do. It’s a game-changer.

  • Enhanced Customer Interaction 📲
    Keep your audience engaged with updates, promos, and reminders that actually get them to act... like, NOW.

  • Integrates with Other Channels 🌐
    Combine SMS with email, social media, whatever else you’re using. All your marketing... working together... for bigger, better results.

  • Builds Trust and Loyalty 🤝
    Regular, relevant texts keep your brand top of mind... builds trust, boosts loyalty. (but not too much)

  • Simple Setup and Tracking 📊
    Set it up in no time... track how it’s going in real-time... and adjust on the fly.

Wanting to dip your toes into SMS marketing?

You don’t need to pay a lot to get great email & SMS marketing.

Omnisend gives you ecommerce-focused email marketing, global SMS, push notifications, automation and more. Start paying up to 60% less from my podcast sponsor this month Omnisend.

For more insights on the benefits of SMS marketing, check out this guide by Omnisend.