Mastering Mergers & Acquisitions: Seizing the Perfect Moment!

How To Advertise THC On Facebook Ads

I wanted to share some powerful takeaways from my recent conversation with Chris Shipferling of GW Partners. Together, we dove into the intricacies of business strategy, unveiling lessons that I believe can truly transform your approach.

  1. Mastering the Art of Timing ⏰

    Just as real estate hinges on location, M&A success is all about timing. Learn how choosing the right moment can make all the difference in your business journey.

  2. Unlocking Value with Bundles 🎁

    Discover the art of creating product bundles. This strategy turns each purchase into a delightful experience and maximizes the value your customers receive.

  3. The Upsell Advantage 🚀

    Utilize well-timed suggestions to guide your customers towards more valuable alternatives. This technique, expertly illustrated by Chris, can significantly enhance your revenue.

  4. Elevate the Experience with Freebies 🎉

    Incentivize larger purchases with enticing free gifts. This tactic adds an element of surprise and delight to each order, enhancing customer satisfaction.

  5. Cross-Selling Done Right 🛒

    Show customers complementary items that enhance their current selections. This technique not only boosts sales but also enhances the customer's overall experience.

  6. Bulk Buying for Value 🔄

    Explore the benefits of offering discounts for bulk purchases. This approach not only encourages higher order values but also solidifies customer loyalty.

  7. Embrace Exclusivity 🌟

    Introduce limited-time products or exclusives to create a sense of urgency and exclusivity. This strategy entices customers to fill their carts with rare treasures.

These lessons are not mere theories but proven strategies that can elevate your business endeavors. Implement them wisely, and watch as your enterprise thrives.

Listen to the full episode here: https://bit.ly/3sWn0Hs

Cheers to your success! 🥂

Jordan West

P.S. If you seek a creative audit to fortify your endeavors, send a kind message my way! Your quest may hold untold treasures within. 🎁

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New Podcast | Ep 491: How To Advertise THC On Facebook Ads with Olivia Alexander, Kush Queen

Embrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth.

In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. Despite being unable to advertise on Meta or any paid platforms, Olivia and her agency found a way to work together and achieve significant success. They emphasize the value of real human interaction with customers, such as answering emails and calls, as it helps build a strong connection and foster loyalty.

Listen and learn in this episode!

Key takeaways from this episode:

  • Building a successful e-commerce brand may involve facing challenges and restrictions in advertising, but creative strategies and community engagement can help overcome these limitations.

  • Prioritizing customer care, product quality, and consistency is crucial for long-term success.

  • Lifetime value (LTV) and building a base of returning customers should be a focus for sustainable growth.

  • Offering free samples and generous discounts can be effective marketing strategies for attracting new customers.

  • Utilizing tools like Postscript for SMS marketing can yield excellent results.

  • Transparency and honest communication between brands and agencies are essential for a successful partnership.

  • Organic content creation, email marketing, and building a community can play a significant role in brand growth.

  • Despite regulation challenges, stigmas, and changes in terms of service, there are still opportunities for small businesses in the industry to thrive.

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Today’s Guest:

Olivia Alexander, Founder and CEO of Kush Queen, a company in the cannabis industry. Olivia started her journey by selling CBD products, navigating through the challenges of marketing regulations and payment processing limitations. Despite these obstacles, she successfully grew Kush Queen's ecommerce revenue and built a strong community around her products and had the ability to cross over into fashion, wellness, and pop culture while maintaining legacy status as cannabis operators. With her experience and expertise, Olivia shares valuable insights on how to sell products when traditional paid ads are not an option.

Connect and learn more about Olivia and Kush Queen:

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:



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I want to create an email drip sequence. I will send this sequence to the founder of a company whose primary audience is agency owners of PPC companies. Below is an example of the first email I sent to the client. Based on the above email, I want you to write 5 follow-up emails assuming the prospect doesn’t respond to each one.

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Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.