Lower CPA Than Meta Ads? How To Use Direct Mail To Scale Your Brand

What’s better than making a tonne of money?

Author

Jordan West
October 05, 2023

I love in-person events - and this one was no exception!


Before We Start… What’s better than making a tonne of money? Watch the tiktok of the week to find out 👇

@upgrowthcommerce

Quality time matters! Jordan and Michael also reflect on the importance of balancing work and family life. Hear their personal insights on... See more

Rethinking Your Marketing Playbook: Unveiling the Direct Mail Revolution📬 

I'm excited to share a revolutionary marketing strategy that's been on my mind lately. It's a game-changer that's been reshaping the landscape for brands across the spectrum. Get ready to explore the dynamic world of direct mail!

Now, hold on a sec. Before you dismiss it as old-school, let me assure you, we're talking about a cutting-edge, data-driven strategy tailored for today's digital landscape. Intrigued? Read on!

I recently had an insightful conversation with Michael, where we delved into some fascinating aspects of modern marketing. We covered a range of topics, and I can't wait to share the highlights with you:

  1. Retention Reimagined: Our discussion unveiled a fresh approach to re-engagement. From cart abandonments to win-back campaigns, there are strategies that go beyond the conventional. Whether you're using your ESP or a dedicated app, the key lies in finding what resonates with your audience.

  2. Concierge-level Service: The beauty of modern marketing tools is accessibility. You don't need a colossal budget to explore new avenues. Even if you're bootstrapping or testing the waters, there are ways to make it work without breaking the bank.

  3. Unlocking Acquisition Potential: It's not just about nurturing existing relationships. Our conversation highlighted the importance of leveraging data to build lookalike audiences. Whether it's targeting warm prospects or venturing into the cold market, there are strategies to adapt.

  4. The Power of Testing: The essence of modern marketing is rooted in experimentation. Starting with a modest budget can unlock valuable insights. A $10,000 test, for example, could offer a window into the untapped potential of a channel.

This approach isn't just about new tools; it's about embracing a mindset that's open to exploring new frontiers. It's a recognition of the ever-changing nature of online advertising and an acknowledgment that innovation and adaptability are keys to success.

I encourage you to take a closer look at the topics we discussed. These insights could be a game-changer for your brand, offering a pathway to break free from the confines of digital platforms.

Here's to a week packed with groundbreaking marketing breakthroughs!

Warmly, Jordan 🚀

P.S. If you seek a creative audit to fortify your endeavors, send a kind message my way! Your quest may hold untold treasures within. 🎁

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New Podcast |Ep 489: Lower CPA Than Meta Ads? How To Use Direct Mail To Scale Your Brand with Michael Epstein, PostPilot

With recent challenges in online advertising, it's crucial to explore alternative avenues for customer acquisition. Learn how building products and marketing strategies based on your ICP(Ideal Customer Profile) can fuel quick success and scalability for your business.

In this episode, Jordan West and Michael Epstein, Co-Founder of PostPilot, discussed the challenges of q4 and how to go beyond abandoned checkout communication and acquire customers through targeted direct mail campaigns. They also dive in retention campaigns and reactivating customers.

Listen and learn in this episode!

Key takeaways from this episode:

  • Direct mail can be a powerful channel for scaling ecommerce brands, especially when integrated with the tech stack.

  • Leveraging first-party data and creating lookalike models based on best customers can help identify and target high-potential prospects.

  • Retention campaigns are key for maximizing customer value, despite privacy updates limiting certain retargeting methods.

  • Reactivating dormant customers can lead to significant returns on ad spend, even for customers who haven't made a purchase in years.

  • Intra-purchase latency data is crucial for understanding customer behavior and improving retention efforts.

  • Exploring alternative customer acquisition avenues outside of traditional online advertising platforms is important for long-term sustainability.

  • Discount offers in direct mail campaigns should match or exceed those in email campaigns to incentivize customers on the verge of defecting.

  • Targeting specific customer segments, such as expectant mothers or new parents, can yield successful results.

  • Deeply understanding the customer and building products and marketing strategies based on that knowledge is the secret to scaling a brand.

  • Sufficient sample sizes and statistical significance are necessary when conducting tests and campaigns to ensure accurate results and insights.

  • Building lookalike audiences for cold acquisition, similar to Facebook's approach, can help identify new prospects with high potential.

Recommended Podcast/Audiobook:

Recommended App/Tool:

Salvit Advisors: https://www.salvit.com/

Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6

Why the 'Leverage Playbook'?

  • Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.

  • Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.

  • Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.

Data without interpretation is nothing.

Today’s Guest:

Michael Epstein, Co-founder of PostPilot, highly experienced DTC operator with over 20 years of expertise in running businesses. Alongside his cofounder, Drew, he has successfully managed and operated eight nine-figure enterprises in the private equity sector, specifically dealing with ecommerce brands. Throughout their career, Michael and Drew recognized the effectiveness of direct mail marketing but were frustrated by the outdated and time-consuming methods involved in its execution. Determined to streamline the process, they embarked on creating a revolutionary platform called postpilot. This software aims to be the Klaviyo equivalent for direct mail, integrating seamlessly with ecommerce technology stacks. With postpilot, users can effortlessly send one-off and automated triggered direct mail campaigns, akin to running an email campaign.

Connect and learn more about Michael and PostPilot:

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

Recent Release Podcast: 

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ChatGPT Prompt For The Week For Marketers:

Market positioning

Act as a business consultant conducting a competitive analysis of (industry) and these competitors: (competitors). Assess the differences and similarities in pricing, market positioning, branding, and messaging. Based on this analysis, provide strategic recommendations on how can improve against its competitors.

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Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.