📈Join the TikTok Shops Revolution! 📈

Finding The Best Business Partner - Hint - It’s Not Who You Think

Author

Jordan West
March 07, 2024

Let’s embark on the transformative potential of TikTok Shops and its impact on the direct-to-consumer landscape.🔥

I'm thrilled to be your guide as we dive deep into the phenomenon of TikTok Shops. 💡Let’s explore how this revolutionary platform is poised to revolutionize the way brands source content, engage influencers, and acquire customers.

Decoding the TikTok Shops Flywheel 🔍

At the heart of TikTok Shops lies a powerful flywheel mechanism that's set to redefine industry norms. Imagine a landscape where TikTok Shops reign supreme, driving a cascade of influence that permeates through every aspect of brand strategy.

💡 Key Insights and Revelations 

  1. Influencer Dynamics on TikTok Shops: Bid goodbye to traditional influencer models! Discover how TikTok Shops empower content creators to monetize their engagement, revolutionizing the influencer-brand dynamic.

  2. Content Syndication Across Platforms: Explore the relationship between TikTok Shops and content creation. Witness how compelling content generated on TikTok Shops seamlessly translates into effective advertising across multiple platforms.

  3. The Direct-to-Consumer Evolution: Witness firsthand the evolution of direct-to-consumer strategies, propelled by the success stories emerging from TikTok Shops. From product validation to scalable marketing, TikTok Shops offers a holistic approach to brand growth.

At UpGrowth Commerce, we're not just observers; we're trailblazers. Join our mission to unlock the full potential of TikTok Shops for brands. With a dedicated team and a commitment to excellence, we're shaping the future of e-commerce, one TikTok Shop at a time. 🔥

Connect with Me!

Sending my best,

Jordan West 🚀🛍️

New Podcast | Ep 534: Finding The Best Business Partner - Hint - It’s Not Who You Think with Kelley Thornton, Tiege Hanley

Active engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success.

In this episode, Jordan West and Kelley Thornton, CEO of Tiege Hanley, shares valuable insights into scaling their business into multiple eight figures. Kelley's journey from a side project in 2015 to the fully launched direct-to-consumer brand has led to remarkable growth, serving over 500,000 customers in 108 countries every month. As an expert in male grooming and direct-to-consumer brands, Kelly shares insights into navigating capital markets, the significance of data-driven decision-making, and the cultural shift in male grooming, reflecting on the challenges and successes in the evolving landscape of the skincare industry.

Listen and learn in this episode!

Key takeaways from this episode:

  • The use of AI to predict return and revenue rates, highlighting the importance of tracking and adjusting spending based on daily intelligence for effective decision-making.

  • The significance of having a structured business organization with clear responsibilities, hiring great people, and developing great teams to drive decision-making and company success.

  • The significance of hiring experts in specific disciplines to scale a business successfully.

  • The value of trust and influence over monetary rewards, emphasizing the importance of vetting sponsors and building genuine interactions with the audience.

  • The significance of expanding market reach through partnerships.

  • The importance of men maintaining healthy routines, providing insights for businesses targeting male skincare and grooming products.

Recommended Tools/App:

Polar Analytics: https://www.polaranalytics.com/ 

Recommended Sites:

Tiktok Shop: https://shop.tiktok.com/ 

Arc Browser: https://arc.net/ 

Today’s Guest: 

Kelley Thornton is a serial entrepreneur with a diverse background in business. He started his first company, a successful painting business, while still in university. This experience taught him valuable lessons in management, scheduling, and payroll. Following this, he spent 18 years working in sales, splitting his time between New York City and Chicago. Kelley's varied career has given him a wealth of experience and knowledge in the business world.

Connect and learn more about Kelley and Tiege Hanley:

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Finale Inventory-  the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. 

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. 

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.


Learn more here: Finale Inventory

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:



Join our community and connect with other eCommerce brand owners and marketers!

Recent Release Podcast: 

Tool of the Week: Rytr

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ChatGPT Prompt For The Week For Marketers:

Can you provide examples of effective ad copy to promote [topic/product] to [audience]? Make sure they are [persuasive/playful/emotional] and mention these benefits:  

[Benefit 1]  

[Benefit 2]  

[Benefit 3] 

Finish with a call to action saying [CTA]. Add 3 emojis to it. 

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.