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- Jan 19th: What's going to happen to TikTok?
Yes - the rumours are true - I am being tapped as the next CEO of TikTok... just kidding hahah
But here's everything you need to know about the potential TikTok ban after Trumps meeting with the current TikTok CEO
Here's the TLDR Of where Trump stands
1. Trump opposes a total ban on TikTok, highlighting its cultural impact and popularity.
He critiques competitors like Facebook, calling them a bigger problem.
Key advisors and lawmakers continue to support the ban, citing national security concerns.
2. Trump has met with TikTok’s CEO to discuss alternatives, like brokering a sale or delaying enforcement.
The Supreme Court will rule on TikTok’s appeal in January 2025, which will heavily influence the outcome.
Trump’s stance signals a shift from his first-term position, aiming to balance public sentiment with policy.
And here is the FULL timeline for the last few months...
October 2024
Mid-October:
Trump signals opposition to a total ban on TikTok during public remarks, describing it as a popular platform among young Americans. He expresses concerns about competition, particularly from U.S.-based social media companies like Facebook.
November 2024
Early November:
Key advisors, including Senator Marco Rubio and FCC Commissioner Brendan Carr, reiterate their support for the ban due to national security concerns over ByteDance’s Chinese ownership and data practices.
Mid-November:
TikTok formally appeals to the U.S. Supreme Court to delay enforcement of the January 19, 2025, divestment deadline mandated by federal law.
December 2024
Early December:
Trump meets with TikTok CEO Shou Chew at Mar-a-Lago. Discussions reportedly focus on TikTok’s future in the U.S. and potential pathways to avoid the ban.
Trump hints at the possibility of brokering a sale to a non-Chinese entity or delaying enforcement actions through the Department of Justice.
Mid-December:
TikTok’s Supreme Court oral arguments are scheduled for January 10, 2025, leaving the app’s fate uncertain pending judicial review.
Key Takeaways
Trump’s Stance:
Shifted from initial support of a ban during his first term to opposing a full ban, emphasizing TikTok’s cultural significance and critiquing competitors like Facebook.
Advisor Influence: Prominent voices in Trump’s circle still back the ban, citing national security risks.
Legal & Legislative Actions:
TikTok seeks Supreme Court intervention to delay the divestment deadline. The outcome will hinge on judicial rulings and potential legislative amendments.
Possible Outcomes:
Trump may intervene to delay enforcement or push for a sale to a non-Chinese entity.
Supreme Court’s decision on January 10, 2025, will play a pivotal role in determining TikTok’s future in the U.S.
What are we doing at Social Commerce Club?
We are 100% in on social commerce in whatever form that looks.
In 2025 we are investing in
Continuing our pursuit of being the #1 agency in North America for TikTok Shop.
Live shopping capabilities
High GMV creator communities
Connecting brands with creators
Youtube Shopping
CPM influencer seeding models
And much more
My bet is on a divestiture to an American company.
We are overwhelmed with the number of brands wanting help with this new Social Commerce world and are developing many different ways to help!
More to come!