Introducing A New Blast Channel You've Never Heard Of

Hey (You’re probably getting this email because you’re in ecommerce - if not… this is probably still interesting haha)

You know how tough it can be to grab your customers' attention in the inbox with everything else fighting for their focus. (like this email! haha)

Emails get lost in the promotions tab, social posts get buried in feeds, and SMS? Well, that's a whole other battle.

But here’s something that could change the game for us e-comm founders: Invite Jet.

Why Am I Talking About This?

So, here’s a funny story. The other day, a calendar invite just popped up on my calendar from Paul Davis. (my assistant had scheduled it haha - but you’ll see why this is funny as we go on here!)

I didn’t recognize it at first, but since I knew Paul was a great guy, I figured, "Why not? Let’s see what this is about." I clicked in, and that’s when I realized just how powerful this tool could be. (so meta haha)

What is it?

Invite Jet is a tool that sends calendar invites directly to your customers' calendars.

I had actually manually done a process like this back in 2018 when I saw the potential in gated launches and wanted people to have calendar reminders!

Basically, your sale, launch, or event is literally on their calendar—right there alongside their daily schedule.

It’s personal, direct, and almost impossible to ignore. (and completely compliant with Google)

How Does It Work?

• Direct Calendar Placement: Once you have your customers' emails, Invite Jet sends a calendar invite directly to their calendars. This shows up as “tentative” until they either accept or decline, meaning they get a subtle reminder every time they look at their calendar.

• Integration with Klaviyo: Invite Jet is building out a seamless integration with Klaviyo, making it easy to sync your audience segments and send calendar invites right alongside your regular email campaigns. You download your segment from Klaviyo, upload it to Invite Jet, and boom—your invites are sent.

• Google Calendar Compliant: The best part? Invite Jet is fully compliant with Google Calendar and other major calendar systems like Apple Calendar and Outlook. The invites bypass the usual spam filters and land directly in the user’s calendar without any hassle. This means no "log in to add to calendar" steps. It just appears, reducing friction and increasing engagement.

• No Deliverability Issues: Because the invite comes from your domain, not a third-party email address, there are no deliverability issues. It's not marked as promotional or spam; it lands right in their main calendar view.

Case Study?

When Paul used this for a Kickstarter campaign, they hit their funding goal in just 4 hours and blew past their overall target by the end. They even ran a test against Klaviyo, sending 80,000 calendar invites and 50,000 emails via Klaviyo. The result? Invite Jet's conversion rate was 11.7% compared to Klaviyo’s 3.3%.

Why It’s Perfect for You

Imagine using this for your next product launch or flash sale. Instead of just hoping people see our emails, get right onto their calendars.

And with the Klaviyo integration, you can sync everything seamlessly.

This could be a huge advantage for Q4 and beyond.

If you're interested in giving this a try or want to see a quick demo, here’s a link to check out the tool!

I think this could be a real game-changer.

Jordan West

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