How to protect your margins in 2025 (Omni-Channel Playbook Inside)

Hey guys - Happy Monday - I hope you’re enjoying the holiday!

Here’s a brutal truth:

Most brands think “omni-channel” means showing up everywhere.
Instagram. Amazon. TikTok. Email. SMS. Retail. Pinterest. You name it.

But showing up ≠ scaling profitably.

Especially when inflation creeps in...
...CPMs spike...
...and your ad efficiency starts quietly bleeding out behind the scenes.

That’s why I’m co-hosting a LIVE event this Wednesday (April 23) with a powerhouse panel:
“Omni-Channel Optimization to Fight Inflation”

We’re unpacking exactly how brands are winning despite market chaos.

🗓 Wednesday, April 23
⏰ 6PM CET / 12PM EST
✅ Over 300+ brands already signed up

👉 Reserve your spot here

Here’s what we’re diving into:

Dylan Heathcote (VP @ SET-Proventus)
→ The omni-channel levers you need to pull when inflation eats your margin

Me (Jordan West, Social Commerce Club)
→ How to go from $0 to $1M/month on TikTok Shop — real tactics from launching a Global Key Account faster than anyone in history

Sohun Sanka (Director of Growth @ Euka AI)
→ A 5-point omnichannel optimization framework that works across DTC + retail

Cliff Arthur & JD Jernigan (Mission IMS)
→ The overlooked path to more profit through better inventory intelligence

Plus, a live Q&A where we’ll dig into YOUR brand’s strategy.

If you’re looking to win in a world where margins are tighter and attention is harder to earn…
This is the room you want to be in.

👉 Grab your spot

Hope to see you there,
Jordan