how to build a creator community

I would say over the years the KEY to my brands (and business success) in general has been building community.

From our Keep Nature Wild community that picked up up over well over 1 million pounds of trash off of trails to our VIP communities at various other brands.

It’s been clear to me that creating community HAS BEEN THE BIGGEST LEVER.

And now - we have the creator economy.

To most of you this probably feels like a NEW WORLD.

Creators hold the power.

They are the ones that sell to YOUR customers.

Your job is to sell to creators.

And most brand founders and marketers still don’t understand how to harness them (on TikTok shop and off)

It’s a new muscle. I get it - it’s taken a long time to really understand.

I just dropped this 43 minute video (click in and save for when you can watch without distractions) about EXACTLY how to build a creator community for your brand that I think you will love.

Ps. We have built one of the best communities in the TikTok Shop eco-system at Social Commerce Club that you can tap into. (book a call with my team if you’re interested in learning more about how to tap into ours!)

Jordan West

Ps Happy Friday!