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Tweet Of The Week
I have not yet found a more impactful business book than this one 👇
Probably the most impactful book I've read this year... have you?
— Jordan West (@jordantwestecom)
7:00 PM • Aug 25, 2023
The Enchanting Elixirs of eCommerce (And the Quest for Bigger Treasure Chests)
In the mystical realm of Online Shopping Shire, there was a legend whispered among the merchants – the legend of the Enchanting Elixirs. These magical concoctions promised to fill their treasure chests to the brim, making them the envy of the entire shire.
However, not all merchants knew how to brew these potent potions. Many wandered aimlessly, their carts light and their pockets even lighter. But fear not, for the ancient scrolls (or, you know, this fun list) hold the secrets to these seven elixirs!
So, gather 'round, dear shopkeepers, and let's embark on this magical quest to discover the Enchanting Elixirs of eCommerce! 🌟🛒🔮
7 Ways You Can Increase Your AOV Today!
Bundling Bonanza 🎁: Why sell one item when you can create a delightful bundle of joy? Group related products together at a slightly discounted price. It's like throwing a mini-party in every order!
Loyalty Lollipops 🍭: Start a loyalty program where customers earn sweet points with every purchase. The more they shop, the bigger the treat! Before they know it, they're adding just one more item to reach that golden reward.
Upsell Unicorns 🦄: As customers prance to the checkout, have a friendly unicorn (or, you know, a pop-up) suggest a slightly pricier, but oh-so-fabulous alternative. Who can resist a unicorn's recommendation?
Flashy Freebies 🎉: Offer a tantalizing free gift for orders over a certain amount. It's like a surprise party in every package! "Spend $10 more and get this sparkly widget? Oh, go on then!"
Complementary Candy 🍬: Show customers items that complement their current picks. "Oh, you have a magic wand? You'll definitely need these enchanted batteries!"
Volume Vortex 🌀: Offer a cheeky discount for buying in bulk. "Buy 3 magic potions and get the 4th at half price!" It's like a merry-go-round – the more you grab, the merrier the ride!
Exclusive Elves 🧝♂️: Launch limited-time products or exclusives that can only be found in your enchanted eCommerce forest. The allure of the rare and mystical will have customers filling their carts to the brim!
So, dear shopkeeper, sprinkle some magic dust, twirl around, and watch as your average order value soars to the stars! 🌌🚀
🛍️ Breaking News: Unleash Choice and Convenience with Amazon’s Arrival to Shopify Ecosystem!🚀
“Soon, Amazon will release an app in Shopify’s app ecosystem that will give merchants who use Amazon’s fulfillment network the choice to add Buy with Prime on Shopify’s Checkout - and it’s all processed by Shopify Payments.” Harley F.
Here's your big chance! For a short time, you can get the Viral Offers Bundle
from $1000 to only $99!
New Podcast | Ep 481: Increasing AOV - The Top 5 Places On Your DTC Website With Jacob Elbaum, Shivook
Listen here: https://bit.ly/44p3HmZ
Instead of focusing solely on pre-purchase upsells, tap into the potential of upselling after the initial transaction is completed. Test different offers, including algorithm-based recommendations or upselling the most or least-expensive products. Get creative with complimentary products or additional services that can increase AOV and enhance customer satisfaction.
In this episode, Jordan West is joined by Jacob Elbaum, Co-Founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied to your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset!
Listen and learn in this episode!
Key takeaways from this episode:
Benefits of digital products for profit and customer satisfaction
Various strategies to try at the checkout
Evaluation of the checkout and post-purchase experience
Consideration of the thank you page and general factors
Assessing the brand's current average order value (AOV) and ways to increase it
Subscriptions, bundles, and Shopify Plus as impact factors
Toolbox of tools available to implement at different stages
Enjoyment of building things and having meaningful conversations
Belief that AOV optimization is more valuable than AB testing and conversion rate optimization (CRO)
Focus on AOV optimization as a quick way to achieve results
Importance of testing and creativity in determining the best upsells
Reversing the process by starting at the bottom (post-purchase) and adding offers
Increasing average order value, customer lifetime value, and profit
Recommended App/Tool:
11ElevenLabs: https://elevenlabs.io/
ReConvert: https://www.reconvert.io/
Convert: https://www.convert.com/
Rebuy: https://www.rebuyengine.com/
Candy Rack: https://apps.shopify.com/candyrack
Shoplift: https://www.shoplift.ai/
AppSumo: https://appsumo.com/
Recommended Podcast/Audiobook:
Today’s Guest:
Jacob Elbaum, Co-Founder of Shivook, an expert in cloud conversion rate optimization. He often encounters brands who approach him for AB testing without having enough data or qualifications. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.
Connect and learn more about Jacob and Shivook here:
Website: https://www.shivook.com/
LinkedIn: https://www.linkedin.com/in/jacobelbaum/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
Join our community and connect with other eCommerce brand owners and marketers!
Recent Release Podcast:
Tool of the Week: Shopify Cashflow Calculator
ChatGPT Prompt For The Week For Marketers:
You are the best marketer available. You will first ask me for a product and what it does. Then I will write an entire marketing plan for that product including the following:
1. High SEO ranking product description
2. 3 color codes that work together to make a satisfying color scheme for marketing campain.
3. A text for how I should sell/promote my product & how to explain it to someone.
4. The target-audience
5. Call-to-Action
6. High ranking Keywords.
7. Email marketing campain.
8. Social media influencer list of my niche.
9. AI image generation prompt.
Unlock the Secrets of E-commerce Success Today:
Have you ever wondered how some people seem to effortlessly build successful e-commerce brands, while others are left struggling? Well, wonder no more.
Ben Leonard, the anti-guru behind the multi-million-dollar brand, Beast Gear, is sharing the secrets to his e-commerce success. His new book, "Quit Stalling And Build Your Brand. You Don't Need an MBA to crush it in E-commerce," is your roadmap to e-commerce success. Whether you are just starting, or you're going pretty well but need some extra oomph…
Better yet, when you join the waitlist for the launch, you’ll get several exclusive bonuses - for FREE. Just visit www.quitstallingbook.com/jordan and secure your spot. Here's what you'll get:
A free chapter of the book - Get a sneak peek at Ben's unique insights before anyone else.
An Entrepreneurship Mindset Mini Course - Start thinking like an entrepreneur today.
Ecommerce Hacks eBook - Discover clever tips to take your e-commerce brand to the next level.
Exclusive access to the book launch - Be among the first to get your hands on the complete guide.
Don't miss this golden opportunity. Join the waitlist and unlock your potential today.
Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.
After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.
Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.