Hey all - happy Thursday!
If you sell on Amazon in ANY WAY - this newsletter IS FOR YOU!
Most Amazon sellers know the feeling:
Ad spend climbs, but sales plateau.
Rankings hover on page 2.
Reviews trickle in too slowly to impact conversion.
That was the exact reality for Lenny & Larry’s when they launched Protein Pretzels. Despite a loyal offline following, their Amazon growth stalled.
Instead of doubling down on PPC, they tried a different route: influencer product seeding.
Through Stack Influence, they activated 1,560 influencers in a 12-month campaign. Each influencer was required to:
Buy the product on Amazon (a verified purchase)
Try it and share honestly on social media
Leave organic UGC that Lenny & Larry’s could repurpose
This single flow created a flywheel effect:
More sales → higher ranking signals
More UGC → better PDP conversion
More visibility → organic review growth
The numbers (and the chart) tell the story:
🚀 Sales grew from 1,024 → 11,316/month (11× increase).
📈 BSR rank leapt from #9,536 → #864 in Grocery.
⭐ 525 organic reviews (rating improved from 4.2 to 4.3).
👀 2.3M impressions and 82K engagements.
Before Stack Influence” → “11× recurring revenue
Instead of bleeding dollars into ads, Lenny & Larry’s built durable organic rank momentum. Their Protein Pretzels now hold recurring sales at scale, with TACoS under control.
The best part? This wasn’t a one-off anomaly.. They’ve seen the same patterns
repeat across Shark Tank winners, emerging CPG brands, and even
Amazon-native sellers!
When influencers act as real customers, Amazon rewards you with rank and
trust signals that ads alone can’t buy.
So…
👉 Claim My Rank Growth Plan (tell them I sent you!)
P.S. Just 15 free blueprints are open this week. Reserve your slot now - by
Friday when they shift into Q4 pricing!
Jordan West