🛍️ The biggest shopping weekend of the year - Black Friday and Cyber Monday (BFCM) - is right around the corner, and it's high time to ensure your online store is prepped and primed for the shopping frenzy!🎉

Here's a handy checklist to get you on the right track:

1. Inventory Check✅:

• Ensure you have enough stock to meet the demand.

• Update your online store with accurate stock levels.

2. Website Readiness🌐:

• Optimize your website for mobile devices.

• Ensure your website can handle the increased traffic.

3. Marketing & Promotions📢:

• Plan your marketing campaigns in advance.

• Offer special discounts and promotions to attract customers.

4. Customer Service👥:

• Have extra customer service personnel on hand to handle inquiries.

• Ensure your return and exchange policies are clearly stated.

5. Shipping & Delivery📦:

• Have a clear shipping and delivery schedule.

• Communicate with your customers about expected delivery times.

6. Analyse and Learn📊:

• After BFCM, analyze the data to understand customer behavior.

• Learn from any issues faced to improve for the next big sale.

Preparation is the key to a successful BFCM sale. So, follow this checklist and set your online store on the path to tremendous success this BFCM!

Cheers to your success! 🥂

Jordan West

P.S. If you seek a creative audit to fortify your endeavors, send a kind message my way! Your quest may hold untold treasures within. 🎁

Connect with Me!

• Twitter: https://twitter.com/jordantwestecom

• LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Catch you on the creative side!

Here's your big chance! For a short time, you can get the Viral Offers Bundle

from $1000 to only $99!

New Podcast | Ep 495: Major Celebrity Endorsements And Investors - Do They Actually Work? With Henry Murray, Waterdrop

Listen here: https://bit.ly/3Mp9RxA

Think outside the box for impactful activations. Take inspiration from their creativity and find unique ways to make a statement for your brand.

In this episode, Jordan West and Henry Murray, Co-founder of Waterdrop shared how they started as a small direct-to-consumer company in Vienna, serving the Austrian and German markets. They discussed the importance of strategic partnerships and investments, which led them to an unforgettable activation in Times Square. They built a tennis court and had the privilege of playing a match with none other than Novak Djokovic, the tennis legend and an investor in Waterdrop. This publicity stunt not only brought awareness to their mission but also showcased their commitment to reducing single-use plastic bottles.

Listen and learn in this episode!

Key takeaways from this episode:

• Having a clear and impactful mission for your brand can attract major investors and celebrity endorsements. 

• When expanding internationally, design your business and brand to be appealing and accessible to a global audience. 

• Investing in a memorable and relevant domain name can pay off in the long run, even if you're not initially targeting that market. 

• Thoughtful and creative activations with influencers or celebrities can generate buzz and attention for your brand, but they require careful planning and resources. 

• The impact of such activations can be measured through factors like website traffic, incrementality testing, and customer feedback. 

• Leveraging the influence and status of celebrities can open doors and garner positive attention for your brand. 

• The size of the team required to execute a major activation can vary depending on the scale and complexity of the project. 

• Planning and preparation are key to ensuring the success and cost-effectiveness of big activations. 

• Taking advantage of opportunities to connect with your target audience and raise awareness about your brand can have long-term benefits. 

• Tracking and analyzing the impact of major activations can provide valuable insights for future marketing strategies.

Recommended App/Tool:

Fairing: https://fairing.co/

By the Numbers: https://www.bythenumbersapp.com/

Loyalty Lion: https://loyaltylion.com/

Recommended Podcast:

Lex Fridman: https://lexfridman.com/podcast/

Today’s Guest:

Henry Murray, Co-founder of Waterdrop  is the visionary behind Waterdrop, a revolutionary product with a clear mission: eliminating prefilled beverages and plastic bottles from the world. Coming from a country abundant in clean tap water, he questioned the unnecessary practice of bottling it and adding unnecessary substances. In 2016, Henry and his team in Germany created Waterdrop, a small hydration cube that can be dropped into water. This innovative product is not only lightweight but also uses 98% less plastic, as it solely contains fruit and plant extracts. With this eco-friendly approach, Henry and his team were able to bypass traditional distribution channels and go direct to consumers, making water readily available and free.

Connect and learn more about Henry and Waterdrop:

Website: https://www.waterdrop.com/

LinkedIn: https://www.linkedin.com/in/henry-murray-00578a55/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast: 

• Ep 494: The Untapped Market No One In DTC Knows About with Ramiro Velasco Mesina, GoAvance

• Ep 493: Was I Wrong About Profit First For E-commerce? With Cyndi Thomason, Bookskeep

• Ep 492 How To Do A Brand Deal With Netflix with Bernadette Orscher, Geeks Who Drink

Tool of the Week: Neural Text | AI Writing Assistant and tools for SEO

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ChatGPT Prompt For The Week For Marketers:

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.