The future of online retail is knocking, and we're here to usher you into the next era of E-Commerce brilliance!

Get ready to set sail into the uncharted waters of 2024 armed with insights that will redefine your brand's trajectory. It's not just trends; it's your roadmap to triumph. I'm excited to present our exclusive preview of the 15 trends poised to reshape the E-Commerce landscape in the coming year. From voice-enabled searches echoing across the digital realm to the conscious choices of eco-minded consumers, these trends are your secret weapons for navigating the ever-evolving e-commerce landscape.

Let's dive into the future together and discover the keys to not only staying relevant but setting the trends. 🌟🚀

1. Voice-Enabled Search Takes Center Stage 🗣️ Voice search is on the rise, and in 2024, it's expected to be a game-changer. From smart devices like Alexa to Apple watches, be ready for a surge in voice-enabled interactions.

2. The Rise of Headless Websites 🚀 Headless websites are making waves, offering flexibility and speed. While not everyone may need it, it's a trend worth noting. Agencies are diving in, but as a brand owner, consider if it's the right move for you.

3. The Multimedia Revolution Continues 🌐 Video, AR, and VR are dominating the scene. Augmented reality, in particular, is enhancing the consumer experience, from trying on clothes to visualizing furniture in your space.

4. Loyalty Programs Get a Makeover 💳 Classic points programs won't cut it. Brands need to redefine loyalty with innovative approaches. Explore programs like Toki, where users get an Apple Wallet card to share, earning rewards with every purchase referral.

5. Seizing Opportunities Amidst Brand Bankruptcies 📈 As some brands face tough times, there's an opportunity for others to grab market share. Explore potential acquisitions and market voids left by struggling brands.

6. B2B E-Commerce Continues to Thrive 💼 B2B e-commerce remains a lucrative avenue. Think beyond the conventional and explore opportunities like corporate gifting to expand your reach.

7. Social Media Evolves into a Sales Platform 📱 Social media, especially TikTok shops, is transforming into a powerful sales platform. Embrace the shift and leverage the influence of social media for direct sales.

8. Machine Learning and AI Take Center Stage 🤖 Machine learning and AI are advancing rapidly. Expect AI integration into various aspects of your business, from marketing to sales, becoming essential for providing top-notch service.

9. Dark Social Rises 🌑 Private sharing through messaging apps is gaining prominence. Word of mouth becomes trickier to track, emphasizing the importance of creating share-worthy products and stories.

10. Quick Commerce and Live Streaming Dominate 🎥 Live streaming takes the spotlight, especially in the e-commerce realm. Dive into the live streaming trend, leveraging it as a powerful marketing tool.

11. Increased Security Measures Are Non-Negotiable 🔐 With the benefits of machine learning come risks. Prioritize robust cybersecurity to protect customer data, ensuring a secure shopping environment.

12. Connected TV Takes Center Stage 📺 Connected TV, especially on platforms like Google TV and YouTube, presents an exciting advertising opportunity. Test video ads that tell a story and measure the impact on direct traffic and brand searches.

13. Tailoring Content for Different Platforms 📲 Different platforms cater to different audiences. Tailor your content for each platform, recognizing that what works on TikTok may not resonate on Instagram, and vice versa.

14. The Era of Incrementality Measurement 📈 Multi-touch attribution and incrementality are paramount. Agencies must obsessively focus on measuring the true impact of marketing efforts to stay ahead.

15. Consumer Emphasis on Environmental Consciousness 🌿 Consumers prioritize environmentally conscious brands. It's not just a nice-to-have; it's a need-to-have. Incorporate eco-friendly practices into your brand to align with evolving consumer values.

2024 is poised to be a year of challenges and opportunities. Stay ahead of the curve by embracing these trends and adapting your strategies accordingly. And if you found this episode valuable, don't forget to subscribe!

Wishing you a prosperous and trendsetting 2024,

Jordan West 🚀🛍️

Connect with Me!

• Twitter: https://twitter.com/jordantwestecom

• LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

New Podcast | Ep 504: Q5 - The Most Wonderful Time In DTC? with Lauren Petrullo, Mongoose Media

Listen here: https://bit.ly/3T0ohbj

Take advantage of Q5 opportunities. Q5, the week between Christmas Day and New Year's Eve, is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping, gift guides, and exclusive offers to capture procrastinators and justify purchases.

In this episode, Jordan West and Lauren Petrullo, Founder and CMO of Mongoose Media, discuss the importance of seizing opportunities during Q5. They also dug deep into data optimization, the difference between CPMs and CPAs, and even explored the fascinating world of TikTok Shops. 

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of giving back to the world and supporting causes through platforms like tree-planting initiatives.

•  Making the most of Q5 for marketing efforts, particularly in the Facebook ad auction.

• Adapting messaging to encourage last-minute shopping and provide gift guides during q5.

• Understanding the difference between CPMs and CPAs and how they relate to advertising costs during q5.

• The importance of using CAPI and event matching in Facebook advertising.

• The need for well-rounded knowledge in Facebook advertising beyond just specializing in ads.

• The value of strong data sets for optimization and performance in Facebook advertising.

• The idea of starting with a new ad account and pixel each year for brands with high repurchase rates.

• Emphasizing the importance of treating customers as individuals and building relationships for stronger lifetime value.

• Addressing issues of content theft and how to handle it.

• The impact of TikTok Shops on influencer marketing and the need for similar performance-based programs on other platforms.

• The importance of supporting small businesses online and optimizing features on social media platforms.

• Recognizing the advanced eCommerce market in China and the potential for growth in the US.

• The potential opportunities during q five and the importance of understanding and leveraging them for marketers.

Recommended App/Tool:

Stape: https://stape.io/

Popsixle: https://popsixle.com/

Blotout: https://blotout.io/

Hyros: https://hyros.com/

Triple Whale: https://www.triplewhale.com/

Forest: https://www.forestapp.cc/

Recommended Book/Podcast:

Perpetual Traffic: https://perpetualtraffic.com/podcast/

Roland Frasier: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104

Today’s Guest:

Lauren Petrullo, Founder and CMO of Mongoose Media, is a former marketing and business development professional who had the amazing opportunity to work for the Walt Disney Company in Orlando, Florida. As a member of the in-house idea agency, Lauren's job involved coming up with extraordinary and imaginative concepts. She would brainstorm and develop solutions for seemingly impossible scenarios, using her creative thinking abilities. Lauren's time at Disney allowed her to channel her inner child and fuel her passion for creating incredible experiences.

Connect and learn more about Lauren and Mongoose Media:

Website: https://mongoosemedia.us/

LinkedIn: https://www.linkedin.com/in/laurenpetrullo/

Improve your gross margins by up to 40%

Facing inventory headaches this Q4 season? Dreading those long 45-60-day waits for product arrivals? Portless is the fulfillment game-changer for e-commerce brands.

Why Portless?

Direct Shipping: From China to customers in just 6-8 days, covering 55+ countries.

Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

Cost-Effective: Slash those cargo shipping and customs fees (thanks to Section 321!). Boost your gross margins by up to 40%!

 Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items and take control of your inventory this holiday season.

Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast: 

• Ep 503: Tiktok Shops - Don't Miss Out On This Once In A Lifetime Opportunity! With Jake Bjorseth, Trndsttrs

• Ep 502: Surviving 2024 - The Hiring Moves You Must Make with Joel MacPherson, TrueOps

• Ep 501: Performance Influencers - This Is The Way with Noah Tuck, Social Snowball

Tool of the Week: Tiledesk

Design, test, and launch your flows on all your channels in minutes.

ChatGPT Prompt For The Week For Marketers:

1. Cold Outreach Emails:

   • "Generate a cold sales email to introduce our [product/service] to potential customers."

2. LinkedIn Prospecting Emails:

   • "Create a personalized LinkedIn outreach message for [prospect's name] highlighting the benefits of our [product/service]."

3. Follow-up Emails:

   • "Write a follow-up email to a prospect who has shown interest in our [product/service] but has not yet made a purchase."

4. Promotional Emails:

   • "Craft a promotional email offering a special discount on our [product/service] for a limited time."

5. Reengagement Emails:

   • "Generate an email to reengage inactive customers and encourage them to return to our [product/service]."

6. Referral Emails:

   • "Create an email asking satisfied customers to refer their friends or colleagues to our [product/service]."

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.