Finally - Someone Solved Gift With Purchase!

OMG SOMEONE FINALLY SOLVED GWP (not the last acronym that you will see here today haha)

Back when we were running Little & Lively, we had a bit of a hair bow situation. 🎀

I mean, way too many hair bows. 11,737 to be exact—hahaha just made that number up, but seriously. 😅 So we thought:

👉 Why not gift them to our amazing customers with their purchases?

A little "thank you" that would also help move some inventory and help with conversion rates. 📦

It seemed like the perfect solution—turn excess stock into a bonus for our customers. ( i mean it’s obvious right??)

We were excited to see how this would boost our NPS (we always tracked that) and create a win-win for everyone. 💯

But there was a problem. 😬

There were no apps out there that could do a gift-with-purchase setup like we wanted. I tried so many, and no one could actually figure it out properly. 🔍 Nothing.

So I ended up custom coding a solution. 🛠️ And let me tell you—it was clunky. It barely worked, and I had to do a lot of manual work to keep it running smoothly. I spent way too many hours making it happen, and even then, it still wasn't great. One of those projects where I really wished there was an easier way.

Fast forward to now... 🎉

I was on a consulting call recently with the CEO of Raleon (a SAAS advisory client of mine) when they showed me this feature as an after-thought.

And there it was…

Someone has finally** built a gift-with-purchase** feature that actually works—and does so much more. Raleon has come to the rescue, and I knew I had to share it with the world!

They've made it incredibly simple to run these kinds of campaigns. If only I had found them back then—I would have saved myself a ton of headaches and time. ⏳

I feel bad that I haven't told you all about this sooner—it's just such an insanely powerful loyalty platform! It helps increase customer lifetime value, offering not just the gift-with-purchase feature but way more as well. (I think they will be the Gorgias of LTV TBH) 

👉 If you're looking for an easy way to do gift-with-purchase campaigns (or a bunch of other LTV features), YOU HAVE TO check out Raleon. They've made it super simple, and their tools are incredibly intuitive to use. 

Whether you're trying to clear out excess inventory or just surprise and delight your customers, Raleon has you covered. I can't emphasize enough how much of a game-changer this would have been for us at Little & Lively.

Here's their platform: Raleon - Gift With Purchase

Hit up Nathan Snell if you want to see what they've got going on. 👍 They've done an amazing job solving a common e-commerce problem, and it's worth a look.