🔥 This is like a fight through Twitter's hottest battlegrounds. Hold on tight because we're about to break down the chaos of D2C Twitter drama, and things are heating up on the previous week! 🎢💥

👉 Zach Stuck just threw down the gauntlet with, "CPCs don't matter? You're a bunch of clowns." A bold statement, right? 🤡 We're diving into the math, the clashes, and everything in between. Get ready for an adrenaline-pumping ride!

I'm your guide through the arena where Zach faces off against the enigmatic champion of "ugly ads." 💪💬 

The battlefield? Optimized platforms. The question? Do CPCs really hold the power they claim? The intensity is off the charts!

🗣️I'm bringing my A-game on why I firmly believe CPCs matter in the marketing game. 💼 Think high CPC and normal CPM is okay? I'll tell you why it might be a marketing SOS. We're breaking it down, and it's not for the faint of heart.

💡We're not stopping at Twitter. I'll unravel the mysteries of Facebook metrics, explaining why CPCs are more than just digits. 📊 Optimized or not, your cost per click has a story to tell. Don't miss out on the metrics that truly count!

Ready for the ride of opinions? Hit play, and let's dive into it!💬🎧

👂 Listen to the Explosive Episode: Hot Takes on Twitter

This is not your average marketing chat! 🚀✨

Jordan West 🚀🛍️

Connect with Me!

• Twitter: https://twitter.com/jordantwestecom

• LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

New Podcast | Ep 510: Don’t Hire A 3PL Until You Ask These Questions with Izzy Rosenzweig, Portless

Listen here: https://bit.ly/41iGumK

The importance of choosing the right 3PL, the impact of staff turnover on business accuracy and consumer satisfaction, and the evolution and restructuring of companies to avoid bloating and middle managers.

In this episode, Jordan West and Izzy Rosensweig, Portless share insights on the challenges and opportunities in the e-commerce and fulfillment industry. From the impact of shipping regulations and logistics on cross-border commerce to the importance of efficient 3PL partnerships, they dive into key strategies for success. They also explore the significance of communication, efficiency, and the evolution of technology in shaping the future of e-commerce and supply chain management. 

Listen and learn in this episode!

Key takeaways from this episode:

• The benefits of efficiency and evolution of manufacturing and shipping practices, particularly about global trade and consumer satisfaction.

• The importance of choosing the right 3PL and the challenges associated with switching 3PLs.

• Recognizing scalability as a key factor and addressing unrealistic claims of unlimited scale and overly optimistic projections.

• The importance of effective teams and avoiding bloating and middle managers in company evolution and restructuring.

• Utilizing tools such as HubSpot for B2B, integrating Slack with tickets and CRMs, and leveraging email reminders for business operations.

• Highlighting the importance of customer experience and effective communication with 3PL providers, emphasizing the significance of immediate communication and problem-solving for efficient business operations.

Recommended App/Tool:

Sendlane: https://www.sendlane.com/

Hubspot: https://www.hubspot.com/

Notion: https://www.notion.so/product

Go High Level: https://www.gohighlevel.com/main-page

Klaviyo: https://www.klaviyo.com/

Tapcart: https://www.tapcart.com/

Recommended Audiobook/Podcast:

All in: https://www.allinpodcast.co/

Same As Ever: https://www.audible.com/pd/Same-as-Ever-Audiobook/B0C1HS5WG1

Growth Plan: www.upgrowthcommerce.com/grow

Today’s Guest:

Izzy Rosenzweig, CEO of Portless, a veteran of the DTC industry for over 10 years, gained recognition by launching his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment.

Connect and learn more about Izzy and Portless here: 

Website: https://www.portless.com/

LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/

X: https://twitter.com/IzzyRosenzweig

Improve your gross margins by up to 40%!

Facing inventory headaches this Q4 season? Dreading those long 45-60-day waits for product arrivals? Portless is the fulfillment game-changer for e-commerce brands.

Why Portless?

• Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

• Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

• Cost-Effective: Slash those cargo shipping and customs fees (thanks to Section 321!). Boost your gross margins by up to 40%!

• Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items and take control of your inventory this holiday season.

Be Holiday Ready! Check out Portless for seamless fulfillment solutions here: https://bit.ly/3SzOi0Z

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast: 

• Ep 509: 2024 Crystal Ball With One Of DTCs Biggest Brands CMO

• Ep 508: Predatory Lenders - Who To Use And Not To with Wayne Richard, Bean Ninjas

• Ep 507: Hot Takes On DTC Twitter Ep 1 - Do CPCs Even Matter?

Upcoming Events: Expand with Elevar Partners

In this edition of Elevar Expand you'll hear guidance from Anthony Morgan of Enavi as well as experts from Elevar, on tackling GA4.

This will be a practical approach to tackling GA4 and overcoming common setbacks.. So, be ready to take notes and leave with action items. Plus, you’ll have an opportunity to ask your questions to the team!

Learn best practices on how to:
- Analyze an intra-site funnel
- Identify your 'metric on fire'
- Build custom reports using GA4 report exploration
- Leverage Elevar & Enavi's tools

You must register to attend. We can't wait to see you there!

Tool of the Week: Taplio

Taplio offers a wide range of features that help you grow, nurture and convert your LinkedIn network. ‍

ChatGPT Prompt For The Week For Marketers:

1. I want to email {name}. {name} is a {sport} fan. Using this information, create a personalized outreach email that informs {name} about my company’s new report about {topic}.

2. How can I effectively craft and distribute press releases to generate media coverage for my clients?

3. Can you list {number} media outlets that publish press releases for {your industry}?

4. What are the key strategies for building and maintaining strong relationships with journalists and media outlets?

5. How can I navigate and respond to a crisis to protect and enhance my client’s reputation?

6. What are the best practices for organizing and executing a product launch?

7. How can I leverage storytelling techniques to create compelling narratives that resonate with the media and the public?

8. What are the key considerations when developing a comprehensive public relations strategy for a brand in the {your industry}?

9. What are the best practices for writing and delivering persuasive media pitches that capture the interest of journalists?

10. How can I establish my client as an authority in the {industry}?

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.