Hey (you are probably reading this because you’re in e-commerce… if you aren’t then I don’t know what you’re doing here! haha)

There’s no doubt that Facebook ads have been BRUTAL for a lot of DTC brands in 2024

And if you’re reading this… it probably means that you’ve had issues too!

While we have had a few hiccups at upGrowth Commerce (strange CPM spikes that we set up automation to solve) - performance has been stable and our clients have continued to scale at their target CPAs!

So… What are we doing differently that can help you SURVIVE + then THRIVE?

Let me walk you through EXACTLY what you can do to solve your ad problems in 2024! ( 1st part in a 3 part series)

GET THE RIGHT DATA! (THIS IS HUGE!!!)

• Introduction to Data Integrity Issues 📊

  • Let's talk about a significant issue I've observed, which revolves around the accuracy of data being fed back into Meta from Shopify. Many people believe they're correctly syncing their data because they've checked a box in Shopify's backend.

• Common Misunderstandings ❌

  • There's a general misconception that activating the CAPI Connector and enabling Advanced Matching in Shopify means the data is being transmitted effectively to Facebook ads. Unfortunately, this is not the case.

• Limitations of the Shopify Connector 🚨

  • Although the Shopify Connector has seen some updates, it's still not up to par. It doesn't transmit enough data back to Meta's API to accurately match what's happening with site visitors.

• The Impact of Data Loss 🔍

  • This insufficiency leads to significant data loss, which is a major problem I've noticed. Many brands aren't connecting the dots as they should be, resulting in lost opportunities to accurately track and engage customers.

So What to do?

Get A CAPI Connector to put the right data back into the API

Having a Conversions API (CAPI) connector is crucial for Facebook ads because it helps mitigate data loss due to browser restrictions like third-party cookie blocking and privacy settings.

You’re probably wondering…

Who do you recommend?

Well… it’s complicated and may not be the same for every brand

I walk through this and so much more info about CAPI and great CAPI connectors in my “2024 Ad Problems Doc”

Download here (and let me know how these strategies work out for you and your brand)