🌟Welcome to the fantastic Black Friday Cyber Monday season! 🛍️ I recently shared some invaluable insights on my podcast, "Secrets to Scaling Your E-commerce Brand," and I couldn't wait to pass them on to you.

We delved into the crucial preparations for BFCM 2023, making it the third installment in our series. I covered key strategies to set you up for BFCM success and here’s the list!

1. Optimizing Your Site for Email Capture:

   Explore effective methods like AB testing offers and optimizing for email capture. Explore different approaches, such as giveaways and discounts. We're even testing a $300 giveaway with remarkable success.🎁

2. Personalizing Email Campaigns:

   Learn how to personalize your email campaigns using data feeds and segmenting your audience. Warm-up emails with hints and teasers can build anticipation without compromising current sales. 📧

3. Updating Your Homepage with Seasonal Creative:

   Introduce holiday gift guides on your homepage. This not only adds a festive touch but also helps customers find the perfect gifts for everyone on their list. 🎁 It's not just about discounts; it's about the joy of gifting..

4. Assessing Mobile and Desktop Friendliness:

   While mobile is dominant, don't overlook the importance of desktop. Get friends and VIPs involved to shop on your site and provide feedback on their experiences. 📱💻 Ensure both experiences are top-notch.

I've outlined these strategies to be actionable and geared toward helping you thrive during BFCM. Remember, success during this season is all about careful planning and execution.

If you're interested in diving deeper into these topics, you can listen to the full episode here. I'd love to hear your thoughts and any successes you achieve by implementing these strategies.

And before you go, a quick favor: if you're a Spotify user, leaving a review on the platform would mean the world to me. Your feedback helps us reach even more e-commerce enthusiasts like yourself.

But wait, there's more! 🎁 Introducing our exclusive "BFCM Health Check Offer" at UpGrowth Commerce! A $10,000 value, now available for just $1,000. Let's turbocharge your strategy!

Connect with Me!

• Twitter: https://twitter.com/jordantwestecom

• LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

Can't wait to hear your success stories! 🚀 Wishing you a prosperous and stress-free BFCM season! 🌟

Fired up and ready to rock,

Jordan West

Here's your big chance! For a short time, you can get the Viral Offers Bundle

from $1000 to only $99!

New Podcast | Ep 502: Surviving 2024 - The Hiring Moves You Must Make with Joel MacPherson, TrueOps

Listen here: https://bit.ly/47Ivscw

Explore the crucial art of recruiting top talent, so you can build an unstoppable team. Having a dedicated Ops person can fill gaps in your business like nothing else. It's all about finding the perfect fit for specific tasks and the value they bring.

In this episode, Jordan West and Joel MacPherson, Co- Founder of True Ops share the challenges of hiring and scaling teams, emphasizing the need for talent density and a proper qualifying process. They also shared some valuable insights on hiring locally or internationally, especially in Argentina and the Philippines.

They discuss the pitfalls of bloated teams and the need for hiring individuals who deliver results while urging you not to waste a precious moment on those who don't make the cut. This ruthlessness in the qualifying process is a powerful reminder of the time-sensitive nature of success in the competitive world of e-commerce.

Listen and learn in this episode!

Key takeaways from this episode:

• Be ruthless in the qualifying process to avoid wasting anyone's time.

• Utilize platforms like LinkedIn to connect with professionals for networking and collaboration.

• Seek assistance from experts and resources, like Airtable, for efficient recruitment and team management.

• Focus on building a hiring process that identifies the right talent for your business.

• Consider outsourcing or hiring internationally based on specific role requirements.

• Argentina can be a favorable choice for middle management positions due to cultural similarities and direct communication styles.

• Stay updated on big companies setting up in certain locations for hiring and cultural alignment opportunities.

• Take advantage of currency differences in hiring decisions to gain a competitive advantage.

• Implement a robust top-of-funnel strategy and objective assessment process when hiring overseas.

• Hold third parties accountable in the supply chain to avoid surprises and financial losses.

• Break down the organization into manageable chunks and establish internal checks for accountability.

• Delegate tasks that are not within your expertise to save time and resources.

• Identify areas of the business with clear return on investment when making the first hire.

• Consider a role like an ops analyst to manage overall operations effectively.

• Focus on getting the right people with the right process for efficient scaling.

• Explore pain points in sales conversations, similar to a doctor, to identify customer needs.

Recommended App/Tool:

Breezy HR: https://breezy.hr/

Bryq: https://www.bryq.com/

Test Gorilla: https://www.testgorilla.com/

Superpowered: https://superpowered.me/

Airtable: https://www.airtable.com/

Sandler: https://www.sandler.com/

Recommended Book/Podcast:

Spin Selling: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136

Today’s Guest:

Joel MacPherson, Co-Founder of TrueOps, is a firm believer in breaking the rules and finding unconventional approaches to success. He values the principle of minimizing management overhead and maximizing individual contributions. Joel's philosophy centers around the idea that adding more people to a project can impede progress, and he seeks out strategies that prioritize streamlined communication and optimal productivity.

Connect and learn more about Joel and TrueOps:

Website: https://www.trueops.ai/

LinkedIn: https://www.linkedin.com/in/joel-macpherson-cpa/

Improve your gross margins by up to 40%

Facing inventory headaches this Q4 season? Dreading those long 45-60-day waits for product arrivals? Portless is the fulfillment game-changer for e-commerce brands.

Why Portless?

Direct Shipping: From China to customers in just 6-8 days, covering 55+ countries.

Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

Cost-Effective: Slash those cargo shipping and customs fees (thanks to Section 321!). Boost your gross margins by up to 40%!

 Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items and take control of your inventory this holiday season.

Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

https://www.facebook.com/groups/secretstoscalingpodcast

Recent Release Podcast: 

• Ep 501: Performance Influencers - This Is The Way with Noah Tuck, Social Snowball

• Ep 500: Send Them What? The Marketing Channel That No One Is Using with Mandy Herrmann

• Ep 499: Jordan West Gets Coached By Jordan Salvit And Things Get Uncomfortable, Salvit Advisors

Tool of the Week: Sendbird

Sendbird's knowledge chatbot is powered by OpenAI's GPT, trained on your own content, to assist your customers throughout their entire journey.

ChatGPT Prompt For The Week For Marketers:

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.