Which Ad Creative Actually Works in 2024?

This will probably surprise you!

Author

Jordan West
May 29, 2024

Hey (you’re probably reading this because you are involved in the e-commerce world - if you’re not - it’s probably best to unsubscribe!)

The great debate…

What creative works in 2024?

I’m sure you’ve seen the Twitter debates.. “UGC works better” - “No images are where it’s at”

And the real answer is…

It depends! (and it doesn’t really matter- let me tell you why)

There are so many factors for your particular brand and so many questions to ask yourself

  1. Where in the funnel are these ads being seen?

  2. What is the point of the ad?

  3. What KPIs are you tracking from the particular ad?

  4. How long is your sales cycle?

  5. Do your ads “fatigue” fast?

These are the questions that I’m obsessed with both for our brands and our agency clients.

I have to say - the way most people look at creative metrics DOESN’T WORK!

Why?

They’re looking at the wrong metrics to success

Let me ask you…

How many times have you seen an ad in your account that is hogging all of the spend but the CPA is way higher than all of the rest of your ads but you decide to shut it off and suddenly the entire campaign tanks?

And so over the years, I’ve gone about creating a systematic approach to creative to find “hidden gems” in accounts that most brands have completely bypassed.

I call it the creative growth plan.

What is it exactly?

  1. It’s an hour-long session with ME!

  2. We go through your ad creative with my systematic approach

  3. At the end you get a plan that includes...

  • Biggest Problems in the Ad Account

  • Biggest Problems with the Creative

  • Biggest Levers to Pull with Creative

  • Creative Testing Ideas

  • Ad Account Structure Ideas

  • 25 New Image Ideas

  • 25 New Video Ideas

  • Five Creative Briefs for Creators

  • All Recommendations from the Creative and Ad Account

  • Action Items from the Call (which are usually LONG! haha)

  • Step-by-Step Formula for Pulling Out Emotional IDs and Creating Psychology-Based Creative

I usually charge $499 for this but…

I want to give 4 away to newsletter subscribers.

So… the first four people to book a call here will get it! (this will just be a quick 15 minute call with Robert on my team to get access to your account and book the full hour with)

ok - Happy Wednesday - I hope this helps!