🚀 A Game-Changing Analytics Platform for Winning Ads! 🌟

The Trick To Being First Purchase Profitable

Author

Jordan West
January 18, 2024

If you haven’t yet used Motion—the creative analytics platform used by top Ecommerce and DTC brands like Vuori, True Classic, The Farmer’s Dog, HexClad, and hundreds more to ship more winning ads—here’s why you should try it out.

Everyone knows that the right creative is the #1 lever for success with paid ads. That’s how you make money. 

But consistently shipping new winning creative? You’re gonna need your media buyers and creative teams on the same page. 

Right now, you’re probably spending hours tiring away going back and forth between Google Sheets and your ad platforms and tools. And then spending even more time plugging it all into different decks for the rest of your team. 

Or maybe you’ve built your own automated solution using Google Data Studio, Looker, or Tableau, but it still can’t deliver the tactical creative insights you need to scale.

In a perfect world, you can have an elegant way to combine visual assets and performance data, so media buyers can save time and creative teams can get the details they need to make great ads, all in one place.

And that’s where Motion comes in - 

In seconds, you can build powerful, visual reports using data from your ad accounts. You can monitor your performance metrics and see your visual assets in the same platform—no need to go back and forth across multiple apps! 

You’ll finally have media buyers and creative teams working together to create and scale your next big winner. 

If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce.

Learn more at Motionapp.com

Cheers,

Connect with Me!

New Podcast | Ep 519: The Trick To Being First Purchase Profitable With Priti Kapoor, Jenny Bird

The pressure in the industry to spend on advertising without achieving profitability leads to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners.

In this episode, Jordan West and  Priti Kapoor, VP of Finance and Operations at Jenny Bird, a Canadian retail brand that has transitioned from wholesale to online retail. They share insights into the importance of profitable growth and sustainability in the retail industry, emphasizing the impact of intuitive decision-making. The conversation delves into the challenges of achieving profitability, the significance of customer lifetime value, and the role of data and intuition in business decision-making.

Listen and learn in this episode!

Key takeaways from this episode:

  • The importance of financial support and sustainable growth in the retail industry, particularly in e-commerce.

  • Understanding and calculating profitable customer acquisition cost and contribution margin for overall profitability.

  • Emphasizing customer lifetime value and retention strategies, not just acquisition, in building a brand.

  • The decision-making balance between data-driven and intuitive approaches in business.

Recommended Apps/Tool:

Cohort Analysis on Shopify: https://www.shopify.com/

Recommended Audiobook:

Today’s Guest:

Priti Kapoor, VP of Finance and Operations at Jenny Bird began her career in the apparel business, where she gained valuable experience in brick and mortar retail. Her first foray into online retail was with Jenny Bird, where she worked as an online retailer and wholesaler. Over the years, she focused on B2B sales and gradually started exploring ad spend and marketing strategies. With five and a half years of experience, Priti has become adept at navigating the complex world of e-commerce and digital advertising.

Connect and learn more about Priti and Jenny Bird:

Million Dollar Offers: www.upgrowthcommerce.com/grow

This episode’s sponsor is Motion App- they bridge the gap between media buyers and creative teams with fast, visual reporting for your Meta, TikTok, and YouTube ads.

If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce or Jordan West.

Learn more here: Motion App

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other eCommerce brand owners and marketers!

Recent Release Podcast: 

Tool of the Week:  Writesonic

GenGenerative AI Platform for Content Creation, SEO, and AI Chatbots.

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Writesonic is an AI writer that creates SEO-friendly content for blogs, Facebook ads, Google ads, and Shopify for free. Our paraphrasing tool lets you rephrase entire articles instantly.

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ChatGPT Prompt For The Week For Marketers:

  1.  Content Marketing Strategy: Prompt: "Generate a comprehensive content marketing strategy for a tech startup targeting millennials. Consider the most effective channels, content formats, and key messages to build brand awareness and engage the target audience."

  2. Social Media Campaign Ideas: Prompt: "Devise three innovative social media campaign concepts for a fashion brand launching a new sustainable clothing line. Focus on maximizing audience engagement and creating shareable content to amplify the brand's eco-friendly message."

  3. Customer Persona Development: Prompt: "Create detailed customer personas for a fitness app targeting Gen Z users. Explore their motivations, pain points, preferred communication channels, and content preferences. Use the personas to inform personalized marketing strategies."

  4. Competitive Analysis and Positioning: Prompt: "Conduct a thorough competitive analysis for a beauty product in a saturated market. Identify key competitors, analyze their strengths and weaknesses, and propose a unique positioning strategy to differentiate the product and capture market share."

  5. Interactive Marketing Campaign: Prompt: "Design an interactive marketing campaign for a travel agency promoting adventure tourism packages. Utilize gamification, social media challenges, or immersive experiences to enhance user engagement and encourage sharing across digital platforms."

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.