Let’s be honest — GA4 sucks!!

I don’t know a single eCommerce operator who actually likes it.

The delays. The broken setup. The attribution that makes you question your entire career and whether or not you should turn meta off completely.

And yet… Google forced us to switch.

Universal Analytics died.

We all grumbled, swore under our breath, and “made do.”

Here’s the crazy part:

In two years, nobody has really fixed it for eCom brands.

We’ve been stuck between:

• Trying to bend GA4 into something it’s not

• Paying for “enterprise” analytics platforms we don’t need (and can’t afford)

• Or worse… ignoring our data entirely and running ads blind

I needed 4 simple things

1. Real-time data – not “check back tomorrow”

2. 2-minute setup – no dev team, no Tag Manager gymnastics

3. Privacy-first – no cookies, no PII

4. True attribution – native integrations with Meta, TikTok, Google, Klaviyo

I thought that was a simple ask.

Turns out, it took 2 years for someone to nail it.

I finally found the solve

I plugged it in… and instantly saw live revenue, traffic, and channel performance in real-time.

No tagging nightmares. No guessing which ad platform was lying the least.

The best part? Flat $29/month for unlimited traffic and revenue.

It’s called Heatmap.com — and it’s the closest thing we’ve had to getting Universal Analytics back.

Except better. (and they HAVE SO MUCH MORE!!)

What it’s changed for me

• I know which campaigns are driving today’s revenue (and can cut losers mid-day)

• I can plan inventory based on real-time demand, not last week’s guesses

• My team has stopped asking “when will we know?” — because now, we already do

If GA4 has been your biggest headache since iOS 14,

this is the aspirin.

👉 Check out Heatmap.com here — and see your numbers in real-time again.

—Jordan

P.S. I had Dylan, the founder of Heatmap, on my podcast to talk about why GA4 failed and how he built this fix. It’s a must-listen if you’ve been burned by bad data.

Here’s that episode →

Jordan West