a few interesting numbers

Hey - Happy Friday!

One quick thing I think you’ll love next week. (and want to to send your whole team to!)

TLDR

I’m hosting a workshop with the biggest names in DTC finance - Finaloop, Triple Whale + 8X to talk about

✅ The top eCom brands and channels actually winning in Q1
(Hint: It’s not who you think)

✅ Why gross margin is becoming one of the most misleading numbers on your P&L
(Especially if you’re running heavy performance ad spend)

✅ How new tariffs are already showing up in real-time data
→ We’re talking actual hit to ROAS and contribution margin

✅ Where the best ROI is hiding right now
And how brands are quietly reallocating budget to chase it

✅ Why TikTok Shop is completely reshaping what a “scalable” brand looks like
This isn’t a trend—it’s a new distribution engine

Here’s the link to join - THIS IS ONE YOU WON’T WANT TO MISS!

Ps… we went over the number finaloop will be sharing and it’s completely changing my outlook on a few initiatives I am launching (in a HUGE WAY!)