2024 DTC Revolution: Influencer Seeding Secrets Await You! 🌟

Proven Tactics for Influencer Seeding and Boost Your NCAC 🚀

Author

Jordan West
December 22, 2023

Drawing inspiration from successful ventures like Belvedere vodka, I highlighted the effectiveness of sending your product to potential influencers, creating organic and meaningful connections.

Why Influencer Seeding Works: Seeding taps into the natural progression of real-life relationships. Just as relationships don't start with marriage, influencer partnerships shouldn't start with hefty contracts. By sending products without expecting anything in return, you trigger the law of reciprocity, creating a beautiful and authentic connection with influencers.

How to Execute Influencer Seeding:

  1. Start with Seeding: Send your product to potential influencers without any expectations.

  2. Monitor Brand Mentions: Use tools like Archive or Refundle to keep track of brand mentions.

  3. Express Gratitude: Reach out to those who create content around your brand, thanking them sincerely.

  4. Seek Permission: Ask for permission to use their content on your socials.

  5. Build Relationships: Share your preferred method of collaboration and initiate discussions about future partnerships.

Bonus Tips for TikTok Shop Users: If you're on TikTok Shop, reverse the process to vet influencers and determine their potential impact on your brand and sales.

🛠️ Tools of the Trade: Discover valuable tools like Refundle and Archive that make monitoring brand mentions and executing influencer seeding strategies more efficient.

Keep an eye out for Part Two, where I introduce Social Snowball, a game-changer in the world of performance influencers.

Sending my best,

Jordan West 🚀🛍️

Connect with Me!

New Podcast | Ep 513: The 2024 Subscription Playbook For DTC Brands with Chris George, SubSummit

Discover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches.

In this episode, Jordan West and Chris George, CEO of SubSummit, discuss the ins and outs of growing a successful e-commerce brand. They dive into the importance of creating value for customers, the impact of subscriptions on business models, and the necessity of consistent effort in building sustainable success. Chris shares insights from his experience co-founding Gentleman's Box and running SubSummit and offers practical advice for scaling a business and diversifying product lines.

Listen and learn in this episode!

Key takeaways from this episode:

  • Businesses should compete for overall consumer spending, not just within their industry.

  • The value of subscriptions for Direct-to-Consumer (DTC) brands, focusing on value, convenience, and access.

  • The realization that material success doesn't always lead to fulfillment and the need to focus on a bigger purpose.

  • Doubling down on what you're good at in business and overcoming the fear of other people's opinions.

  • Understanding and doubling down on customer attention, being consistent and organized, and knowing customer lifetime value and acquisition costs are essential for business scaling.

  • Diversifying product lines and offering integrated solutions to meet different customer needs and serve as a one-stop shop.

Recommended App/Tool:

Recommended Audiobook/Podcast:

Million Dollar Offers: www.upgrowthcommerce.com/grow

Today’s Guest:

Christopher George, CEO and Co-Founder of SubSummit, an accomplished operator who played a key role in building the largest event in the world for consumer subscriptions. His vast experience in building direct-to-consumer subscription brands and e-commerce brands has been instrumental in the success of the event. With his entrepreneurial spirit and expertise, Chris has helped the event grow tremendously, with expectations of hosting 2,000 people in Dallas next year. His dedication and passion have made him an influential figure in the world of consumer subscriptions and e-commerce.

Connect and learn more about Chris and SubSummit: 

If you’re ready to learn how the best DTC and e-commerce brands use Motion to ship winning Meta, TikTok, and YouTube ads, book a demo today, or start a free trial at Motionapp.com.

Even better, Motion offers a monthly subscription plan so you can dodge those annoying annual contracts.

Get 50% off your first month when mention UpGrowth Commerce.

Learn more at Motionapp.com

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:



Join our community and connect with other eCommerce brand owners and marketers!


Recent Release Podcast: 

Tool of the Week: Sprout Social

Let creativity & strategic thinking take center stage

AI and Automation for Social Media Management | Sprout Social

Sprout’s AI and automation inherits manual work in social media publishing, listening, analytics and customer care so you can focus on strategy and creativity.

sproutsocial.com/ai

ChatGPT Prompt For The Week For Marketers:

  1. Create an eye-catching subject line for my [product] that specifically mentions the subscriber’s name and interests.

  2. In less than 75 characters, generate an email headline that highlights the unique selling proposition of my brand, __________.

  3. Give me an idea for an email promotion in which we offer our customers X% off our product.

  4. Give me a list of informational, long-tail keywords that I can use to ideate blog posts for [product or company].

  5. Give me a few examples of successful advertising headlines in [niche or industry].

Jordan West, CEO and Founder of upGrowth Commerce, a digital marketing brand. He started in marketing at 22 when he bought a Taco Del Mar chain restaurant. The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics.

After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques. Jordan’s business passion is helping e-commerce brands grow exponentially.

Fun Fact: For many years, Jordan was a part-time paramedic and loved helping people on their “worst day”.